Saturday, 7 January 2017

END OF YEAR - BMW/MINI - Both brands end the year lower than the preceeding year.

  • BMW brand sales decrease 9.5 percent for the year
  • MINI brand sales decrease 11.1 percent for the year
Sales of BMW brand vehicles in December totaled 32,835 compared to 34,625 vehicles sold in December 2016. For the year, BMW brand is down 9.5 percent on sales of 313,174 compared to 346,023 from last year.
Notable vehicle sales for 2016 include the BMW 7 Series which increased 39 percent to 12,918. The BMW X1 which set a new sales record this year with 27,812, a 92.9 percent increase compared to 2015. BMW X3 sales also set a new record with 44,196, an increase of 38.4 percent compared to 2015.

“December set a new record for our Sports Activity Vehicle sales in the U.S., exceeding 50 percent for the first time ever and firmly anchoring 2016 as the growth year for SAV’s in the Premium Segment,” said Ludwig Willisch, President and CEO, BMW of North America. 
“The New Year brings optimism for the year ahead and now we’re looking forward to the Detroit Auto Show next week and the launch of our brilliant, all-new 5 Series.”
BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 37,493 vehicles, a decrease of 5.4 percent from the 39,634 vehicles sold in the same month a year ago. At year end, BMW Group (BMW and MINI combined) is down 9.7 percent on sales of 365,204 compared to 404,537 in 2015.
MINI Brand Sales
For December, MINI USA reports 4,658 automobiles sold, a decrease of 7.0 percent from the 5,009 sold in the same month a year ago. For the year, MINI USA sales are down 11.1 percent to 52,030 compared to 58,514 in 2015.
Table 1: New Vehicle Sales BMW of North America, LLC , December 2016

Dec.
2016
Dec.
 2015
%
YTD Dec. 2016
YTD Dec.
 2015
%
BMW brand
32,835
34,625
-5.2
313,174
346,023
-9.5
BMW passenger cars
20,419
22,818
-10.5
209,231
244,767
-14.5
BMW light trucks

12,416
11,807
5.2

103,943
101,256
2.7

MINI brand
4,658
5,009
-7.0

52,030
58,514
-11.1

TOTAL Group
37,493
39,634
-5.4

365,204
404,537
-9.7

BMW Pre-Owned Vehicles
  • Sales of BMW Certified Pre-Owned sales set a record with 13,098 vehicles a 17.2 percent increase over December 2015. For the year, BMW Certified Pre-Owned sales also set a record with 129,207, an 11.5 percent increase compared to 115,903 in 2015.
  • Total BMW Pre-Owned sales were 24,402 in December 2016, a 26.2 percent increase over December 2015.
  • The Total BMW Pre-Owned sales in 2016 were 234,943 a 25.5 percent increase over 2015 and setting another record.
MINI Pre-Owned Vehicles
  • In December, MINI Certified Pre-Owned sales were 1,011 vehicles, up 3.1 percent over December 2015. For the year, MINI Certified Pre- Owned sales set a record with 12,445 an increase of 7.1 percent compared to 11,619 in 2015.
  • Total MINI Pre-Owned sales for December were 2,608, an increase of 14.4 percent over December 2015.
  • For the year, Total MINI Pre-Owned sales set a record with 28,633, a 6.9 percent increase from 2015.

END OF YEAR - HONDA/ACURA - Combined sales break all time record for sales for the two brands.

  • Honda & Acura vehicles combined to break all-time annual sales record, up 6.4 percent over last year's record while combined trucks captured new annual and monthly records, rising 5.6 percent for the year and 17.4 percent in December
  • Honda Division sales set new annual total vehicle record: up 4.8 percent over last year's record, plus all-time best monthly truck sales, gaining 19 percent over the 2015 record 
  • Honda CR-V sets new annual and monthly sales records as America's best-selling SUV
  • Civic breaks annual record with strong support from new Hatchback
  • Acura trucks record best month in history, up 8.9 percent versus last year  
  • Acura RDX streaks to best-ever annual and monthly totals, gaining 2.6 percent for the year and 20.3 percent in December
American Honda Motor Co., Inc. today reported an all-time annual sales record of 1,637,942 Honda and Acura vehicles for 2016, an increase of 3.2 percent to eclipse the company's previous best set in 2015. AHM also set new annual and monthly total truck sales records, gaining 5.6 percent on sales of 813,243 units for the year, and 17.4 percent in December on sales of 85,568. 
Honda Division sales also set a new annual record, rising 4.8 percent on sales of 1,476,582 vehicles in 2016, as well as a new December record, gaining 6.9 percent on sales of 143,329 units. 
Honda trucks set new all-time best annual and monthly marks, gaining 6.7 percent on sales of 705,387 for the year, and 19 percent on sales of 73,380 for December. Honda cars were up 3.1 percent for the year on sales of 771,195 units. 
Acura car and truck sales totaled 17,148 in December, up 1.9 percent over the same month last year. Acura total annual sales reached 161,360 in 2016, down 8.9 percent for the year. However, Acura trucks set a new all-time monthly record in December, gaining 8.9 percent on sales of 12,188 vehicles.
"2016 was a very rewarding year for American Honda in which we set a second consecutive all-time sales record while maintaining our unique focus on retail sales to individual buyers," said John Mendel, executive vice president of the Automobile Division of American Honda Motor Co., Inc. "We are going to build on this success with a continued focus on strong products and sound sales strategies that increase quality and value for our customers."

Honda
The Honda Division recorded new all-time and monthly records while two core models set all-time annual and a monthly record for the Honda Division. Further, the Civic, Accord and CR-V combined to easily surpass 1 million units in 2016 for the 4th consecutive year, and a December sales flourish for the Ridgeline and the recently-released Civic Hatchback made for an exciting close of a successful year.   
  • Honda Division sales set a new annual total vehicle record, up 4.8 percent over last year's record on sales of 1,476,582.
  • Honda trucks also set a new annual mark, breaking the 2015 record with an increase of 6.7 percent on sales of 705,387 for the year, while setting a new all-time best monthly record, jumping 19 percent on sales of 73,380 units in December.
  • CR-V, America's best-selling SUV, set new all-time annual and monthly records: with sales for the year at 357,335, a 3.4 percent gain, and December sales of 37,778 for a 21.1 percent leap to grab its best month in history. CR-V sales got an end-of-year boost as the all-new 2017 model went on sale in the last 10 days of December.
  • The new Ridgeline had its best sales month since its debut last spring, with 4,085 units sold in December.
  • With Civic setting an all-time annual sales mark of 366,927 (up 9.4 percent) the new Civic Hatchback made a splash in December, contributing over 4,000 sales for the month.
  • HR-V sales jumped dramatically in 2016, gaining 95.5 percent over 2015 on sales of 82,041 units. HR-V was also up 90.7 percent in December on sales of 9,034 vehicles.
"It was an amazing year for the Honda brand with our product lineup full of industry best models," said Jeff Conrad, senior vice president & general manager of the Honda Division. "Our strong December also builds momentum for 2017 which is shaping up to be another great year as still more new Honda products will give customers exciting new choices."  
Acura
Acura Division sales in December topped 2015 with positive contributions from both cars and trucks. RDX had a best-ever year and month, while MDX enjoyed its best sales month of 2016, pushing Acura trucks to a new all-time record month. Despite declining luxury sedan sales in the U.S., TLX sales were up and RLX made a notable gain in December. Continuing its steady production ramp up, the second-generation NSX supercar had its best month to date.
  • Acura trucks recorded best-ever monthly sales, gaining 8.9 percent on sales of 12,188 units.
  • Total Acura truck sales exceeded 100,000 units for the third year in a row.
  • RDX set a new all-time monthly sales record, jumping 20.3 percent on sales of 5,945 vehicles, as well as a new annual benchmark, rising 2.6 percent on sales of 52,361 units.
  • MDX sales in 2016 topped 50,000 units for the fifth straight year, helping extend its reign as the all-time best-selling luxury three-row SUV in America.
  • Acura sold 68 NSX supercars in December, its best month since sales began last spring.
"With Acura trucks leading the way and the TLX performing strongly in a challenging market for sedans, we were able to finish our 30th anniversary year on a strong note," said Jon Ikeda, vice president & general manager of the Acura division. "We're excited to carry this momentum, with a strong future vision for Acura, into the new year."

END OF YEAR - AUDI - The German giant finished the year at 4% up on the previous year.

  • December proved best-ever sales month in the United States, delivering 23,195 vehicles
  • All-time best U.S. sales month for A3 e-tron, Q5, Q7; SUV sales rose 34 percent
  • Results driven by key growth markets of south and west
Audi sales in the United States grew 4 percent in 2016 for a total of 210,213 vehicles, surpassing 2015 as the brand’s best annual performance. December 2016 sales increased 13.7 percent to 23,195 vehicles.


December 2016 marked the best-ever month of sales in Audi of America history and the 72nd consecutive month of record sales for the market. The previous December record was set in 2015 with 20,399 deliveries. The annual result marks the seventh straight year of record sales for Audi in the U.S.


Strong consumer demand for Audi SUV models finished the year on a high note, as the Q5 and Q7 each had their best sales month ever in December. The Q5 posted 6,396 sales, a 5.6 percent increase over December 2015. The Q7 posted 3,275 sales for the month, a 175 percent increase over last year. The Q3 posted 2,047 deliveries—its second-best performing month—a 36 percent increase over December 2015. SUV sales for the brand increased 34 percent over last December and 19 percent for the year.


The A3 Sportback e-tron also had its best sales month ever with 589 deliveries in December. For the year, A3 Sportback e-tron sales totaled 4,280.


The A4 continued to buck the market trend away from sedans, with sales of 4,009 vehicles, a 26 percent increase for the month. For the year, A4 sales rose 20 percent to 34,687.


“2016 was a strong year for Audi due to record levels of consumer consideration and a high-performing dealer network,” said Scott Keogh, President, Audi of America. “We are confident that 2017 will see further growth for the brand with the launch of our largest product offensive in history, starting with the all-new Q5.”


Sales for the year outpaced the premium market, driven by strong performance in the Audi brand’s key growth regions of the south and west, where sales each grew more than 5 percent.


Audi dealers invested more than $1 billion in facility upgrades between 2008 and 2014. They have committed another $1 billion in investment between 2015 and 2020.
AUDI US SNAPSHOT
--MTD--
--YTD--
Model Line
Dec '16 Actual
Dec '15 Actual
Yr/Yr %
change
Dec '16 YTD  Actual
Dec '15 YTD Actual
Yr/Yr %
change
A3
2,904
3,252
-10.7%
31,538
35,984
-12.4%
A4
4,009
3,172
26.4%
34,687
29,013
19.6%
A5
591
1,000
-40.9%
8,354
12,934
-35.4%
A6
2,016
2,456
-17.9%
18,686
22,850
-18.2%
A7
811
841
-3.6%
6,558
7,721
-15.1%
A8
501
424
18.2%
4,149
4,990
-16.9%
allroad
311
254
22.4%
2,300
2,818
-18.4%
Q5
6,396
6,057
5.6%
49,550
52,006
-4.7%
Q7
3,275
1,189
175.4%
30,563
18,995
60.9%
Q3
2,047
1,501
36.4%
20,048
13,229
51.5%
R8
82
15
446.7%
736
495
48.7%
TT
252
238
5.9%
3,044
1,167
160.8%
Total Audi Sales
23,195
20,399
13.7%
210,213
202,202
4.0%
Total CPO Sales
4,413
4,286
3.0%
46,336
48,608
-4.7%
NOTES:
- A3 includes A3 Sedan, S3 Sedan, A3 Cabriolet and A3 Sportback.
- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
- A6 includes A6 Sedan and S6 Sedan.
- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
- Q5 includes Q5 and SQ5.
- R8 includes R8 Coupe and R8 Spyder.
- TT includes TT Coupe, TTS Coupe and TT Roadster.