Hyundai's HND-9 takes a bow at Seoul 2013

- HND-9 hints at direction of Hyundai’s next-generation luxury sports coupe
- Special design projects strengthen Hyundai’s `Modern Premium’ image

Hyundai Motor Co., the fastest-growing car manufacturer by brand, today staged a world-premiere of the HND-9 at the Seoul Motor Show, its latest luxury sports coupe concept that illustrates the company’s future design direction.

“HND-9 will give customers a glimpse of Hyundai’s future luxury sports coupe models,” said Suk-Geun Oh, head of Hyundai’s Design Center in Namyang, Korea. “Representing an evolution of Hyundai’s ‘Fluidic Sculpture’ design philosophy, the rear-wheel drive sports coupe concept balances high performance with a sophisticated image.”

The HND-9 is the ninth concept model developed by the Hyundai Motor Group’s R&D Center in Namyang and is based on a modern reinterpretation of an elegant, classic premium sports coupe, with sophisticated details in every design element of the car to reinforce a premium look. The vehicle, with its dramatic, long bonnet and stretched 2,860mm wheelbase, has an overall length of 4,695mm, width of 1,890mm and height of 1,340mm.

Equipped with 3.3-litre turbo GDi engine and 8-speed automatic transmission, HND-9 delivers a maximum output of 370PS, while its exterior design elements provide visual cues of the car’s performance. Fluidic yet sleek character lines that stretch from headlamp to boot and a wide and striking hexagonal-shaped radiator grille bare testimony to HND-9’s powerful stance.

HND-9 comes with butterfly doors, sculptural rear combination lamps, and dual tailpipes placed on both sides, to give the car a sleek, futuristic look. Adding to this, 22-inch alloy wheels – mixed with carbon materials – contribute to attractive styling.

Like its exterior, the interior styling of the HND-9 was designed to deliver a modern, luxurious driving experience. Three key concepts were embedded into the interior design to realise this goal: spiral sculpture, elegance and high-tech interface.

Based on the spiral sculpture concept – derived from Hyundai’s Fluidic Sculpture design philosophy – dynamic and distinctive spiral-shaped metal lines frame the entire interior in a speedy and rhythmical way, creating a unique layout.

The seats are made of sporty yet luxurious mesh fabric, and project different colours when viewed from different angles. The driver-oriented, high-tech interface is modelled on an aeroplane cockpit, offering both improved functionality and aesthetics, optimised for dynamic driving.