Mazda USA announces April sales

Mazda North American Operations (MNAO) today reported April U.S. sales of 19,894 vehicles, representing a decrease of 7.5 percent versus last year. Year-to-date sales through April are down 5.2 percent versus last year, with 98,177 vehicles sold.

Lead by Mazda CX-5 with 6,262 units sold, equating to an increase of 78.0 percent year-over-year, SKYACTIV® TECHNOLOGY vehicles accounted for 74.4 percent of total vehicle sales for Mazda, with 14,795 vehicles sold. Mazda3 with SKYACTIV TECHNOLOGY sold 5,586 units during April, achieving a mix of 79.0 percent of SKYACTIV-equipped Mazda3s versus the non-SKYACTIV Mazda3. All 2,933 Mazda6 sales for the month of April were comprised of the all-new 2014 Mazda6, with the full-suite of SKYACTIV TECHNOLOGY.

The 2014 Mazda6 continues to exceed sales expectations without any official advertising support of the vehicle thus far. On April 29, however, Mazda launched its all-new Game Changers advertising campaign starting with the all-new Mazda6. Inventory remains light as Mazda goes nationwide discussing the vehicle's key attributes, like SKYACTIV TECHNOLOGY, all-new available safety features and its all-new KODO-Soul of Motion design, which landed Mazda6 as a finalist for World Car Design of the Year.

Another vehicle featuring the new KODO design language is the Mazda CX-9, which saw a YOY increase of 11.2 percent with 1,694 vehicles sold. Recently reimagined, CX-9 gives consumers a seven passenger vehicle that drives like no other on the market, period.

Mazda Motor de Mexico (MMdM) reported April sales of 2,448 vehicles, up 32.0 percent versus last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.