New international car brand, Qoros, once again attracted attention at the 15th Shanghai International Auto Show by collecting its first design award. In addition to catching the eye of hundreds of thousands of show visitors with its elegant styling and spacious interior, the Qoros 3 Sedan received the Award for the Most Eagerly Anticipated Domestic Car of 2013 at the Most Beautiful Automobile China Awards ceremony.
The Qoros 3 Sedan was styled by the brand’s Executive Director of Design, Gert Hildebrand, who leads the Qoros design teams in Munich and Shanghai. The car exemplifies two core design concepts advocated by Hildebrand: perfect proportion and ‘less is more’. The Qoros 3 Sedan is dynamic yet elegant, generously proportioned, and has a spacious interior and a larger footprint than other compact (C-segment) cars. It introduces several Qoros signature design themes that will feature on future models.
“It is a great pleasure for Qoros to be honoured with such a prestigious award for our first car,” said Hildebrand. “The Qoros 3 Sedan defines the unique characteristics of future Qoros models through its elegant, modern and dynamic design features.”
The Qoros 3 Sedan was designed specifically for young, aspirational metropolitan motorists. In addition to its elegant looks, it will feature European engineering, quality and safety standards and a generous level of equipment as standard, including an industry-leading eight-inch touchscreen infotainment system.
The Most Beautiful Automobile China Awards programme, one of the most prominent in the global auto design industry, honours the most beautiful cars on display at the Shanghai and Beijing Auto Shows. The prestigious awards were introduced in 2007 by Car & Driver China magazine.
“That the Qoros 3 Sedan should receive the trophy for the Most Eagerly Anticipated Domestic Car of 2013 in these highly respected awards demonstrates the impact that the judges believe this forthcoming model will have in the coming years, not only within the Chinese auto industry, but on a global scale,” concludes Hildebrand.
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