Sunday, 9 June 2013

Mercedes sees sales success in the US

MBUSA sees 9.8% jump as volumes for the year reach 128,730

Mercedes-Benz USA (MBUSA) today reported another month of record highs with sales reaching 27,359, an 8.3% increase over May 2012. Sales volumes at Mercedes-Benz jumped 9.8% last month (24,713), bringing year-to-date totals for the brand to a record high of 117,535. Sprinter Van year-to-date sales increased 5.3% from the same time last year to 7,517, combining with steady momentum from smart at 3,678 to round out MBUSA's year-to-date totals of 128,730.



"We've seen five consecutive months of best-ever sales in 2013," said Steve Cannon, president and CEO of MBUSA. "Strong momentum carries across the entire product line from our entry models straight up to the high end, which is ahead 24 percent for the year. We expect to build on that pace as more of our completely redesigned E-Class models roll into dealer showrooms."



The highest Mercedes-Benz volume performers for May were the C-, E- and M-Class model lines. The C-Class—the sporty gateway to the brand for younger and first-time Mercedes-Benz buyers—led sales at 8,013 units, up 20.5% from May 2012. Sales of the E-Class, which receives a complete redesign for 2014 and is now arriving in dealerships, followed at 4,930. MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,219. Strong performers at the high end included the company's flagship S-Class, up 16.4%, and the award winning GL-Class SUV which increased 41.0% over the same period last year.

The Sprinter model line posted sales of 1,828 for the month, while smart saw a 16.4% boost in sales volume totaling 818 units.



Sales of the company's BlueTEC diesel models were 1,503 for the month, up 47.5% from the same period last year. On the high-performance side, AMG model sales finished the month of May at 536.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,113 vehicles in May; an increase of 24.2% when compared to May 2012 (sales of 6,534 vehicles). On a year-to-date basis, MBCPO sold 41,231 vehicles, an increase of 25.6% over the comparable period (with sales of 32,826 vehicles).


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