Tuesday, 6 August 2013

TMW - Its that time of the month - July UK sales figures

JAGUAR

JULY 2012 892 sales - JULY 2013 1155 sales +29.48%
YTD 2012 7999 sales - YTD 2013 9813 sales +22.68%

LAND ROVER

JULY 2012 3436 sales - JULY 2013 3459 sales +0.67%
YTD 2012 29511 sales - YTD 2013 33579 sales +13.78%

JAGUAR LAND ROVERS COMPETITORS

BMW

JULY 2012 7302 sales - JULY 2013 8390 sales +14.90%
YTD 2012 71816 sales - YTD 2013 73604 sales +2.49%

MERCEDES

JULY 2012 6615 sales - JULY 2013 7673 sales +15.99%
YTD 2012 54405 sales - YTD 2013 62310 sales +14.53%

LEXUS

JULY 2012 578 sales - JULY 2013 692 sales +19.72%
YTD 2012 5329 sales - YTD 2013 4806 sales -9.81%

AUDI

JULY 2012 9094 sales - JULY 2013 10761 sales +18.33%
YTD 2012 75099 sales - YTD 2013 84528 sales +12.56%

RISERS ON PREVIOUS YEAR (YOY CUMULATIVE)

ABARTH +19.38%
ASTON MARTIN +4.74%
CITROEN +13.69%
DACIA +100.00%
FIAT +16.56%
FORD +11.89%
HONDA +7.93%
HYUNDAI +9.25%
KIA +10.58%
LOTUS +23.23%
MASERATI +4.30%
MAZDA +5.81%
MINI +3.41% 
MITSUBISHI +40.41%
NISSAN +13.75%
PEUGEOT +6.72%
RENAULT +1.05%
SEAT +19.04%
SKODA +15.45% 
SMART +8.23% 
SUZUKI +33.13%
TOYOTA +5.81%
VAUXHALL +12.60%
VOLKSWAGEN +5.59%

LOSERS THIS YEAR (YOY CUMULATIVE)

ALFA ROMEO -32.04%
BENTLEY -6.91%
CHEVROLET -22.70%
CHRYSLER -23.52%
INFINITI -19.59%
JEEP -16.59%
MG -71.79%
PERODUA -39.34%
PORSCHE -0.19%
PROTON -91.38%
SAAB -98.50%
SSANGYONG -36.11%
SUBARU -12.98%
VOLVO -1.34%

With a 13 point increase on the month (10 point on the year) the UK car sales are still bucking the Euro trend, and with nearly all car makers showing increases on the monthly sales (July) it was a great month, Ford had a huge increase in July with a near 40 point increase, the new Fiesta ST has had a big impact in the UK.

MG continues its "revival" with another month of poor sales, only 27 cars registered in the month, I wonder how many of those are dealer cars ?, it has the new MG3 from September, so hopefully from then we will see a concerted effort by MG UK to advertise the products, because without the advertising, they wont sell anything near what they should.

Out of the premium brands, Jaguar has the biggest point increases, due mainly to the new and stunning F-Type, I just hope that the recent post in this blog about the F-Type burning to nothing is just a blip and nothing to be really concerned about, because if there is some sort of issue with the car, and I am not saying that there is, the sales will just drop like a stone, and this car deserves to be a world beater.

Mitsubishi is the latest manufacturer to announce significant price cuts across the Shogun range, this along with Vauxhall and Nissan and the VAT reduction for MG and Suzuki, it is an aggressive time for dealers to tempt buyers and keep the sales flowing, and with the September plate change, there will be a lot of competition for those sales,

I have to mention once again DACIA, with 8,297 sales so far this year, and they only started in March, they have already taken 0.63% on the UK market, with the aggressive pricing and continued advertising, along with competent cars, it will continue, maybe MG should look at the corporate model for DACIA and take on board some of those techniques, because at the moment they are failing epically.

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