Our friends over on Auto Express have today released an artists impression of what could be a new Rolls Royce SUV, as a personal comment, I feel that if BMW do decide to go down this route would be a really bad mistake, neither the Bentley or Lamborghini SUV's are pretty, and this is equally as ungainly, I feel that Rolls Royce would be better off heading down the grand tourer route, like a Mercedes SL, now that, I feel would be better than this monster.
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Rolls-Royce CEO confirms designers are already working on SUV - and our exclusive image shows how car could look
Rolls-Royce has given the clearest indication yet that it will build an SUV - and our exclusive image show how the amazing model could look.
Built at its Goodwood factory, and going on sale by 2017 at the earliest, the Rolls-Royce SUV will take on a rash of luxury 4x4s due over the next few years.
Rolls CEO Torsten Muller-Otvos has just put the successful launch of the Rolls-Royce Wraith coupe behind him. Now he’s desperate to develop new products for an increasingly important, fresher, younger breed of super-rich buyers – from high-profile sports, music and film stars to dot com billionaires. Despite their wealth, many are in their thirties or even twenties, could well be Chinese, and have a desire to own a Rolls – but not necessarily a ‘traditional’ limousine.
“The SUV segment is an interesting one,” Muller-Otvos told Auto Express. “There’s growth in the SUV sector and such a vehicle is thinkable. I'm open to that. Our design director, Giles Taylor, is already doing the first sketches.”
Our images show how Rolls’ latest design language – as seen on the Ghost and Wraith – could translate into a higher-riding SUV. The traditional chrome grille sits proud at the front, topped off by the signature Spirit of Ecstasy. Meanwhile, the graceful lines and rear-hinged doors both provide plenty of Rolls-Royce class.
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