MG will run scared of new brand Qoros and its cheaper pricing in China

• The Qoros 3 Sedan will go on sale in China at a starting price of RMB 119,900
• Qoros’ first production model spearheads New Premium concept
• A Style Accessories Concept debuts, signaling the intention to meet the growing trend of personalization

At its first ever appearance at the Guangzhou Motor Show, new international car brand, Qoros, today announced the China specification and pricing for its first series production model, the compact Qoros 3 Sedan.

Delivering international standards of quality, safety, specification, design and technology, the Qoros 3 Sedan represents a New Premium.  The car received very positive response following its global unveiling earlier this year at the Geneva and Shanghai Motor Shows.

The Qoros 3 Sedan will go on sale in China with a line-up of six variants, ranging in price from RMB 119,900 to RMB 167,900.

The full model line-up is as follows:

The Qoros 3 Sedan targets young, modern, metropolitan consumers who are ambitious, aspirational and always connected.  They are proactive, independent-minded and seek quality.

The Qoros 3 Sedan has been designed, developed and engineered by an international team of engineers with expertise gained from world-class western automotive brands.  Thanks to a comprehensive development programme conducted under the leadership of this experienced team in conjunction with a number of globally renowned systems and technology providers, Qoros is about to start sales of the most advanced car ever developed in China.

Along with the launch of the Qoros 3 Sedan, Qoros is developing its dealer and aftersales service networks following the opening of its first dealer in in Nanjing in early November.

Style Accessories Concept

Alongside the production Qoros 3 Sedan, Qoros also unveiled its ‘Style Accessories Concept’ at the Guangzhou Auto Show.  The new concept incorporates a number of exterior design enhancements.  Each has a functional purpose as well as providing a distinct accent to the Qoros 3 Sedan’s elegant styling.

The Style Accessories Concept includes small spoiler extensions to the front and rear bumpers, subtle side skirts and a rear wing on the trunk.  These are conceived not only provide a sportier look but also to optimise airflow under and around and over the car to improve aerodynamics and fuel economy.  Striking, large 18-inch 20-spoke alloy wheels feature an eye-catching matt smoke silver finish and are wrapped in low-profile tyres that neatly fill the more prominent wheel arches that are also part of the styling enhancements.

The Style Accessories Concept is indicative of a comprehensive range of accessories being developed for the Qoros 3 Sedan that will be available to order exclusively from Qoros retailers in China in the second half of next year.

Design

The production Qoros 3 Sedan spearheads the introduction of a simple, timeless, elegant design which will feature across all future Qoros models.  The clean, simple styling – adopting a horizontal theme and inspired by European automotive design – benefits from deliberately striking accents such as the LED daytime running lights and taillights, and the large, bold alloy wheels.

Advanced touchscreen multimedia system

The horizontal theme continues inside.  The passenger cabin is an unusually generous space thanks to the widest body (1,839 mm) and longest wheelbase (2,690mm) in its class.  The focus of the dash is the eight-inch capacitive touchscreen for the Qoros MMHTM (Multi Media Hub), fitted as standard across the range, which eliminates the plethora of buttons and switches that blights the interior of many modern cars.  Designed to minimise driver distraction, this highly intuitive system was developed in-house at Qoros.  It is operated through simple finger swipe gestures, and can be navigated very easily without the complex multi-layer menu structures of rivals’ systems.

Cloud-connected features

Qoros MMHTM is also the portal through which users can access the comprehensive range of QorosQloudTM cloud-based services (standard on Experience models and above, optional on Essence), such as enhanced navigation, vehicle status and social networking features.  This technology, which integrates seamlessly with users’ smartphones and other connected devices, allows the Qoros 3 Sedan to become part of the customer’s digital world like never before.

World-class safety

The Qoros 3 Sedan is the first car developed in China to achieve a maximum five-star Euro NCAP crash safety rating.  It is one of the safest cars ever tested in the programme’s 16-year history, and is the best performer so far in 2013.

Power and refinement

The Qoros 3 Sedan is powered by 1.6-litre VVT gasoline engines in either naturally aspirated or turbocharged form, and both are available with six-speed manual or six-speed dual-clutch transmissions.

The 1.6-litre turbo yields 115 kW (156 ps) power and maximum torque of 210 Nm, and when matched with the six-speed dry dual-clutch transmission, accelerates the Qoros 3 Sedan to 0-100 km/h in 9.7 seconds, and on to a top speed of 217 km/h.  Fuel consumption is rated at just 6.4 l/100 km.

The naturally-aspirated 1.6-litre unit delivers 93 kW (126 ps) and 155 Nm.  With this engine paired to the six-speed manual transmission, the car accelerates to 100 km/h in 11.6 seconds.  Fuel consumption is just 6.1 l/100 km, or an impressive 6.0 l/100 km when married to the dual-clutch gearbox.  Both engines deliver exceptional drivability.

The chassis set up sees MacPherson struts at the front and twist beam axle at the rear, which endows the Qoros 3 Sedan with a compliant and comfortable ride, yet positive handling when a more dynamic response is required.  In conjunction with an exhaustive development programme that results in extremely effective NVH (noise, vibration, harshness) management, occupants can enjoy a quiet and refined driving experience.