Tuesday, 10 December 2013

TMW - Its that time of the month again - UK November sales

JAGUAR

NOVEMBER 2012 1071 sales - NOVEMBER 2013 1017 sales -5.04%
YTD 2012 13055 sales - YTD 2013 15217 sales +16.56%

LAND ROVER

NOVEMBER 2012 3782 sales - NOVEMBER 2013 3806 sales +0.63%
YTD 2012 46094 sales - YTD 2013 51687 sales +8.87%

JAGUAR LAND ROVERS COMPETITORS

BMW

NOVEMBER 2012 9704 sales - NOVEMBER 2013 10307 sales +6.21%
YTD 2012 117355 sales - YTD 2013 124113 sales +5.76%

MERCEDES

NOVEMBER 2012 6671 sales - NOVEMBER 2013 7867 sales +17.93%
YTD 2012 86594 sales - YTD 2013 102837 sales +18.76%

LEXUS

NOVEMBER 2012 443 sales - NOVEMBER 2013 616 sales +39.05%
YTD 2012 8014 sales - YTD 2013 8385 sales +4.63%

AUDI

NOVEMBER 2012 8214 sales - NOVEMBER 2013 9617 sales +17.08%
YTD 2012 118836 sales - YTD 2013 134598 sales +13.26%

RISERS ON PREVIOUS YEAR (YOY CUMULATIVE)

ABARTH +10.75%
CITROEN +6.83%
DACIA +100.00%
FIAT +18.16%
FORD +9.43%
HONDA +2.78%
HYUNDAI +4.99%
KIA +8.87%
LOTUS +56.91%
MAZDA +16.24%
MASERATI +2.71%
MIA +100.00%
MINI +2.34% 
MITSUBISHI +42.43%
NISSAN +11.60%
PEUGEOT +4.72%
PORSCHE +3.40%
RENAULT +10.19%
SEAT +15.85%
SKODA +20.62% 
SUBARU +6.73%
SUZUKI +32.10%
TOYOTA +3.97%
VAUXHALL +10.26%
VOLKSWAGEN +3.99%
VOLVO +1.27%

LOSERS THIS YEAR (YOY CUMULATIVE)

ALFA ROMEO -22.82%
ASTON MARTIN -2.30%
BENTLEY -2.36%
CHEVROLET -13.49%
CHRYSLER -22.89%
INFINITI -25.20%
JEEP -6.72%
MG -44.27%
PERODUA -47.97%
PROTON -90.34%
SAAB -98.71%
SMART -1.80%
SSANGYONG -22.47%

Top 10s

Another great month with a near 10,000 increase on the month and 191,000 so far for the year, and with less than a month to go before we get the full year sales, it is already looking like being a great one, Suzuki, Mitsubishi, Vauxhall and Dacia are definitely the ones that have had a great year, and with Skoda and SEAT already surpassing 2012 sales, both of which were records then, it seems the UK's love of nice new metal on the drive is not going to change any time soon.

As you can clearly see, the top five sales successes in November are also the same as for the year to date, Vauxhall is really turning a corner in the UK after years of losses and sales declines, the amazing offers and lifetime warranty combined with 0% finance is really tempting buyers, will the announcement that Chevrolet, its US sister brand, will pull out of Eastern Europe from 2015, see a change to these offers, I cant see that happening as it is working so well, the ageing Corsa, which is due for imminent replacement is still outselling far newer and cheaper cars.

Chevy have so far sold just over 11,000 cars in the UK this year, a figure they will not repeat, as buyers will leave the brand to go elsewhere, which is where Vauxhall could wring their hands with glee, MG on the other hand, what is happening there, a supposed new car with major advertising across TV, Press and online media, and they sell 75, really, why bother, the MG fan-boys get quite agitated when anything negative is said, but when the truth is told it is bound to hurt.

Jaguar is having an off month with sales slightly lower in November but YTD sales are still way above last year, and in the US a sales figure in excess of 100% increase on the same month last year, with no new products due (F-Type Coupe has been launched but not as yet available), Jaguar will hope to carry on good sales until teh new XS, XF and XJ along with the Q-Type from 2015, and teh new four cylinder engines from Wolverhampton from late 2014/early 2015, Land Rover continues to improve, and like Jaguar have little imminant, 2015 will be another big year for the LR brand with a significant amount of new products being launched.

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