Time to fall in love with the Volkswagen Up !

A Volkswagen showroom is not necessarily the first place you’d think of in which to fall in love… but from tomorrow until Valentine’s Day, Retailers are hoping romance will flourish for potential city car owners, as they stage the first Love up! event.

From 30 January until 14 February, participating UK Retailers will be offering gorgeous deals on the up! city car, including one year’s free insurance* and monthly payments on Volkswagen Financial Services’ Solutions personal contract plan from just £99 per month with a representative 6.4 per cent APR (worked example below), as well as up to three years’ free servicing†.

The Love up! event coincides with the relaunch of Volkswagen’s ‘Tall Girl’ television advertising campaign, in which a tall lady struggles to find a suitable partner.  Eventually her new beau arrives: she expects to be disappointed due to the compact size of his car, but is delighted that the ‘surprisingly spacious’ up! accommodates a young 6’3” man who matches her stature.  To view the advert, visit https://www.youtube.com/user/UKVolkswagen.

Volkswagen’s up! was launched in the UK in March 2012.  At 3,540 mm long it is one of the smallest four-seater cars on the market, but due to its clever design, packs one of the most spacious interiors, with room for four adults.  It is available in three- or five-door bodystyles and with a choice of two petrol 1.0-litre three-cylinder petrol engines or, introduced this month, with a pure electric powertrain.  Since launch it has claimed a number of prestigious awards including the What Car? Car of the Year and World Car of the Year accolades.  Prices for the up! start at £8,265 for the entry-level 1.0-litre 60 PS Take up! model.

For full terms and conditions of the Love up! event offers and to make your date with an up!, please visit your nearest Volkswagen Retailer or see www.volkswagen.co.uk.

Worked example:

Solutions representative example based on 10,000 miles p.a. for a Move up! 1.0 3-door.^

**One year’s free insurance is available from Volkswagen Insurance Motor Insurance for drivers aged over 21 years on selected models (excludes Take up! and e-up!). Other eligibility criteria apply.  Go to insurewithvolkswagen.co.uk/up for full T&Cs. Volkswagen Insurance Motor Insurance is sold, underwritten and administered by Allianz Insurance plc. Excludes Northern Ireland. Customers in Northern Ireland receive deposit contribution of up to £500 in lieu: £350 deposit contribution is available on Move up! (£500 contribution on High up!, Rock up! & Groove up! and offer excludes Take up! & e-up!) for customers who purchase their car with Solutions Personal Contract Plan in Northern Ireland only. Indemnities may be required. Subject to status. Available to over 18s. Terms and conditions apply. Retail sales only.

^4.4p per excess mileage charges apply.

^^Payable as first payment.

††Payable with optional final payment. Further charges may be payable if vehicle is returned.

†Free servicing is available up to 3 years or 30,000 miles (whichever comes soonest) for customers who purchase an up! with Solutions Personal Contract Plan. Indemnities may be required. Subject to status. Available to over 18s. Terms & Conditions apply.