Monday, 3 March 2014

Porsche to premiere new models and a push towards more Motorsport at Geneva.


  • Global Porsche Motorsport programmes take centre stage with premiere of 919 Hybrid LMP1 and 911 RSR; both cars will race in the World Endurance Championship (WEC) and Le Mans 24 Hours
  • European Motor Show debut for Macan, the most dynamic vehicle in the compact sports utility vehicle segment - priced from £43,300 to £59,300, arriving at Porsche Centres in April
  • European debut for new 911 Targa – innovative powered roof combines style of coupĂ© with open-topped motoring when desired
  • Arrives at Porsche Centres in May; Targa 4 priced from £86,28, Targa 4S priced from £96,316
  • Porsche press conference broadcast live via porsche.com/mission 2014 on 4 March at 08:20 CET
At this year’s Geneva Motor Show (3 - 16 March) Porsche is putting the emphasis on its return to the highest level of international sports car racing.


The highlight is the world premiere of the new Porsche 919 Hybrid for the top LMP1 category of the World Endurance Championship (WEC) in 2014, with the 24 Hours of Le Mans as the undisputed highlight of the season.

The new efficiency-based regulations of the WEC stipulate innovative hybrid drives; the 919 Hybrid can therefore be regarded as a research laboratory for the technology of future Porsche production vehicles.

The innovative LMP1 race car will be flanked on the stage in Geneva by the Porsche 911 RSR which will also be racing in all eight rounds of the WEC this season, in the GT category.


Following the global unveiling of the Macan compact SUV last November at the Los Angeles Auto Show, Porsche is presenting the S Diesel model to the public for the first time in Geneva. The Macan S Diesel features a turbocharged 258 hp engine with PDK transmission, and lines up alongside the two petrol-engined models, the 340 hp 3.0-litre V6 Macan S and 400 hp 3.6-litre V6 Macan Turbo. Active all-wheel drive with Porsche Traction Management is standard on all models.

The 911 Targa is also celebrating its European debut next week. The styling cues of this new model pay homage to the original 911 Targa design from 1960s. It features an innovative electric folding centre roof section, and curved glass rear window.

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