Friday, 7 March 2014

TMW - Its that time of the month - UK February sales figures

JAGUAR


FEBRUARY 2013 266 sales - FEBRUARY 2014 231 sales -13.16%
YTD 2013 1473 sales - YTD 2014 1324 sales -10.12%

LAND ROVER

FEBRUARY 2013 1106 sales - FEBRUARY 2014 727 sales -34.27%
YTD 2013 5771 sales - YTD 2014 5111 sales -11.44%

JAGUAR LAND ROVERS COMPETITORS

BMW

FEBRUARY 2013 3276 sales - FEBRUARY 2014 3037 sales -7.30%
YTD 2013 9555 sales - YTD 2014 10960 sales +14.70%

MERCEDES

FEBRUARY 2013 3382 sales - FEBRUARY 2014 3638 sales +7.57%
YTD 2013 10132 sales - YTD 2014 11430 sales +12.81%

LEXUS

FEBRUARY 2013 174 sales - FEBRUARY 2014 228 sales +31.03%
YTD 2013 711 sales - YTD 2014 898 sales +26.30%

AUDI

FEBRUARY 2013 2962 sales - FEBRUARY 2014 4178 sales +41.05%
YTD 2013 12810 sales - YTD 2014 14925 sales +16.51%

RISERS ON PREVIOUS YEAR (YOY CUMULATIVE)

ABARTH +2.68%
BENTLEY +94.74%
CHEVROLET +30.10%
CITROEN +13.14%
DACIA +465.14%
FIAT +24.21%
FORD +7.02%
HYUNDAI +4.39%
INFINITI +412.50%
JEEP +41.75%
KIA +3.41%
LOTUS +240.00%
MAZDA +19.27%
MASERATI +140.00%
MAZDA +31.11%
MG +362.50%
MIA +0.00%
MINI +7.69% 
MITSUBISHI +4.55%
PORSCHE +19.72%
RENAULT +16.24%
SEAT +26.59%
SKODA +27.74% 
SSANGYONG +83.56%
SUBARU +10.00%
SUZUKI +6.31%
TOYOTA +5.45%
VOLKSWAGEN +10.05%

LOSERS THIS YEAR (YOY CUMULATIVE)

ALFA ROMEO -15.33%
ASTON MARTIN -50.85%
CHRYSLER -14.62%
HONDA -7.83%
NISSAN -7.49%
PERODUA -76.74%
PEUGEOT -4.68%
PROTON -75.00%
SMART -2.10%
VAUXHALL -10.97%
VOLVO -3.39%

Feb 14 Car 2














A good month all told with significant gains across the board, a near 3% increase on the month and over 6% YTD shows the UK car industry has and still is growing, from the above list the usual suspects take the top four places in both month and year, the VAG group take three places, the other German brands BMW and Mercedes take one each with Vauxhall taking the last, making three in total for the month.

Unfortunately for us at The Motoring World both Jaguar and Land Rover have taken a tumble in both month and year, a weird situation considering that Jaguar has the F-Type and Land Rover has the Range Rover and RR Sport which they never had at this point last year, so what's caused this downward trend for JLR, answers on a postcard please, also with confirmation that the gorgeous XK supercar will be canned, its not looking too good on the sales front, I am aware that about 4,000 were sold annually, the majority in the UK, so its another hit to sales.

Geneva is a couple of days in and there has been so many new models on display and lots of news, the main one being the name of the new baby Jag, we welcome the XE, and great choice and a nod back to the past, Merc had the C-Class, BMW the FWD car, there were sports cars galore, saloons, hatchbacks and coupe's, convertibles, SUV's, MPV's and city cars, every kind of car, from every brand, but MG were not there, AGAIN, how can the once great brand continually be kicked in the teeth, and still try to come up fighting, well, it cant, and the paltry 47 sales in Feb shows that they have no idea what they are doing at MG UK, forget pleasing the kids on Facebook, get the ADS on the telly, that's where you will sell cars, not to 8 year olds on a social media site.

Aston Martin have had a very poor start to the year with a drop of over 50% on the same two months last year, Lotus was stagnant at one sale for February, whereas Bentley is up by nearly 100% for the year to date, Vauxhall, had a good February but are still over 10% down on the year, which, considering the deals, incentives, finance, new models and constant advertising is really odd.

The US brands have had an assortment of sales with the now dumped Chevy brand having a huge month for sales, yet Chrysler has gone the other way and Jeep, like Chevy has been having a good time lately, which none of the US brands have had of late, and with the news that Cadillac will be coming back to Europe and soon, shows that GM are still struggling to decide what they can do, will, the Chevy buyer go to Vauxhall/Opel, no, i cant see it, Chevy has a lower price point, so budget brands like Dacia, who are still riding very high, will be the beneficiaries.

Will there be an end to the sales increases this year, I cant see it, there are so many new models being launched this year, some significant high sellers, so with these and the continued improvement in the economy will see car sales climb significantly this year, and well into next, with the current rises and based on historical figures it will be about three more years before sales level off, and this is where they will stay, unless, of course we have another slump, which is looking less likely as each month passes.

JON MOWER

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