Monday, 24 November 2014

After months of production cuts, Ford now cuts staff at B-Max plant due to poor sales.

Ford Motor will lay off about 680 people at its Romanian division next year, or some 20 percent of the staff, as it adjusts to a weak European market.
Ford took over struggling Romanian carmaker Automobile Craiova in 2008 and started producing its B-Max minivan there two years ago.

However, the B-Max went on sale as customers increasingly began to buy small crossovers instead of minivans. Low demand has led to regular production stoppages each month for more than a year.
The lay offs are intended "to best utilize the remaining workforce at Craiova and to meet current and expected future production requirements," Ford Romania said in a statement Wednesday.
Ford said it is seeking opportunities to source a second vehicle in Craiova.

In the first nine months, European sales of the B-Max fell 21 percent to 43,749, according to JATO Dynamics.
Ford said it will seek voluntary lay offs at Craiova's car and engine plants.

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