McLaren Doubles its presence in Australia with a new showroom in Melbourne.

• Second Australian retail showroom joins McLaren Sydney
• Marks the 20th location for McLaren in the Asia-Pacific region
• Key location in the city's iconic Eureka Tower

McLaren Automotive yesterday launched its second Australian retail showroom with the opening of McLaren Melbourne, located within Eureka Tower, 80 City Road, Southbank. Operated by Trivett Bespoke, the showroom meets growing demand for the brand in Victoria and will offer award-winning super sports cars, the McLaren 650S and 650S Spider.

Mirroring the aesthetics of the existing McLaren Sydney showroom, and reflecting the global identity of the McLaren Automotive brand, McLaren Melbourne now provides customers with an interactive and sensory super sports car experience. The new showroom perfectly highlights the brand's pedigree in motorsport, lifestyle and technology leadership.

The occasion was celebrated with a rare display of two stunning McLaren models - the McLaren F1 and the McLaren P1™ - super sports cars that stand at the summit of automotive driving experiences. Each model had a unique story to tell. The McLaren F1 on display was the only example to ever be registered for road driving in Australia, while the more recent McLaren P1™ was the exact model first unveiled to the world at the Paris Auto Show in 2012. These unrivalled models were an undoubted highlight for all guests and represented the esteem with which the Australian market is viewed by the McLaren Technology Centre in Woking, England.

Jolyon Nash, Executive Director for Global Sales and Marketing at McLaren Automotive, explained: 'I am extremely pleased to announce McLaren Melbourne as a second location within Australia. This is a rapidly growing market for McLaren Automotive, and is key to McLaren building a strong foundation within the Asia-Pacific region. Melbourne is a young, vibrant and exciting city, and is the perfect fit for a McLaren retailer within Australia.'

Marc Webb, Dealer Principal, Trivett Bespoke added: 'Trivett Bespoke is proud of our four year partnership with McLaren Automotive through McLaren Sydney, facilitating national sales for the marque. Following careful planning and a complete re-design of our Melbourne facilities, it is an honour to add a dedicated showroom in Melbourne.

'The opening reflects the demand for the brand to-date in Melbourne, and builds on the ability of Trivett Bespoke to deliver a customer-first ownership experience. Melbourne is a strong market for McLaren and the investment in the dedicated showroom design reflects a superior retail environment. The city has been home to the Formula 1™ race for the past few years, and interest in the brand is increasing following the launch of the groundbreaking 650S.'

In addition to the showroom opening, Trivett Bespoke has also announced the opening of a new, dedicated McLaren service centre in Docklands, featuring professional trained technicians and peerless hospitality.

McLaren Melbourne becomes the 20th retailer in the Asia Pacific region, joining sites in Australia (Sydney), China (Beijing, Chengdu, Shanghai, Guangzhou, Shenzhen, Hangzhou, Tianjin, Chongqing, Kunming), Hong Kong, Indonesia (Jakarta), Japan (Osaka, Tokyo), Malaysia (Kuala Lumpur), New Zealand (Auckland), Singapore, Taiwan (Taipei), and most recently Bangkok.