Skoda about to hit the million in one year for the very first time.

• 955,300 sales by the end of November; 920,800 full-year 2013
• Best ŠKODA November: 90,200 deliveries (up 10.1%)
• China: 46.9% ŠKODA growth; Octavia up 112.4%

ŠKODA is steaming ahead in 2014. Between January and November 2014, the Czech carmaker delivered 955,300 vehicles around the world – 34,500 more vehicles than in the whole of 2013, and 16,100 more than the previous record year – 2012. ŠKODA deliveries in November increased 10.1% to 90,200 units. This was the best November so far in corporate history, and the Chinese market has been a strong driver of growth. ŠKODA’s sales in China increased 46.9% in November over November 2013.

“ŠKODA will set a new sales record this year. Following the positive results in November, the milestone of one million vehicles produced and sold in one calendar year is certain,” said ŠKODA CEO Prof. Dr. h.c. Winfried Vahland. “Producing and selling one million ŠKODA cars for the first time in one year is a milestone for our brand, and has made the whole team very proud.”

The backbone of this sales success has been the brand’s ongoing model campaign, through which it is also winning over new customer groups. The new ŠKODA Fabia has been on sale in the first European markets since mid-November, and the new ŠKODA Fabia Estate will be heading to retailers in early 2015. Both versions feature emotive designs, maximum functionality, low consumption and innovative technology from higher vehicle classes.

In Western Europe, ŠKODA achieved 33,000 deliveries this November (November 2013: 34,000). After 11 months ŠKODA’s market share rose to 3.4% (January to November 2014: 3.2%). In ŠKODA’s strongest European market, Germany, the brand delivered 12,100 vehicles this November (November 2013: 12,300). In the UK, ŠKODA sold 5,600 vehicles, an increase of 0.3% over November last year. 

The manufacturer recorded double-digit growth in November in Spain (1,400 vehicles; up 12.1%), Belgium (1,500 vehicles; up 17.5%), Italy (1,300 vehicles; up 30.4%) and Portugal (200 vehicles; up 37.5%).

In Eastern Europe, including Russia, deliveries to customers stood at 10,600 vehicles (November 2013: 11,300). 

After 11 months, ŠKODA’s market share had increased to 4.4% (January to November 2013: 3.9%). In Russia, the brand sold 7,600 vehicles, an increase of 2.9% over November 2013. The market share in Russia rose to 3.8% this November (January to November 2013: 3.4%). ŠKODA recorded double-digit growth in Romania (800 vehicles; up 37.0%), as well as in Bulgaria (200 vehicles; up 10.7%).

In Central Europe ŠKODA delivered 12,800 vehicles in November, representing an increase of 1.6% over November 2013. After the first 11 months, the market share had risen to over 20% (20.2%), after 19.1% by the end of November 2013. In the Czech home market, the brand’s sales had increased 10% to 6,500 vehicles by the end of November (November 2013: 5,900). In Slovenia, ŠKODA’s sales increased 3.1%.

ŠKODA is in excellent shape in China – the brand’s strongest market. In November, sales increased 46.9% to 26,800 vehicles (November 2013: 18,200). 

So far this year, ŠKODA has sold 250,600 vehicles in China – more than in any previous calendar year. After its debut in China this summer, the model most in demand this November was the new ŠKODA Octavia, with sales increasing 112.4%.

ŠKODA sold more models in Turkey this November than ever before in a single month: 1,800 units (up 21.6%). The brand achieved its third-best monthly sales result in Israel, with deliveries increasing 23.3% to 1,600 vehicles (November 2013: 1,300). In India, ŠKODA achieved 1,200 deliveries to customers this November (November 2013: 1,600).

ŠKODA deliveries to customers in November 2014 (in units, rounded off, by model; +/- in percent over November 2013):

ŠKODA Octavia (36,400; +18.2%)

ŠKODA Rapid (19,000; +30.5%)

ŠKODA Fabia (12,600; -13.0%)

ŠKODA Yeti (8700; -1.3%)

ŠKODA Superb (7300; +3.0%)

ŠKODA Roomster (2700; -6.5%)

ŠKODA Citigo (Only sold in Europe: 3400; +4.8%)