Thursday, 15 January 2015

UK SALES - CITROEN & DS - Continued growth for the French giant with a raft of new metal.

  • Citroën & DS in the UK record over 110,000 car & van sales in 2014
  • Combined car & van sales up 9.2% compared to 2013
  • DS 3 is most popular model, selling 19,977 units in 2014
  • Four successful new model launches in 2014 contribute to growing sales & improved residual values
In 2014, Citroën and DS sold 110,625 new cars and LCVs in the UK, delivering a sales increase of 9.2% on 2013 thanks, in part, to its growing range of award-winning products.

Passenger car sales for the two brands increased by 6.4% to 83,397, with a significant contribution from three highly successful new car launches during the year – Grand C4 Picasso, New C1 and C4 Cactus. The premium DS 3 continues its run as the most popular choice for buyers across the Citroën and DS ranges, with 19,977 sales last year (incl. Cabrio).


The Grand C4 Picasso, New C1 and C4 Cactus represent a new positioning for the Citroën brand, with an even greater emphasis on eye-catching design, greater comfort and more useful technology, as well as excellence in terms of the customer ownership experience. As a result, more Retail customers have been attracted to the brands’ showrooms, with Retail sales up 9.0% to 35,629 registrations.

The combination of growing sales in 2014 and a multiple award-winning product range reflects the rising desirability and appeal of Citroën and DS models, which in turn helps to deliver increasingly competitive residual values across both ranges.

Last year’s results are particularly encouraging in the context of New Citroën C4 Cactus only going on sale in September 2014. That means 2015 will be the first full year of sales for the striking new model – which is just one of the seven 2015 European Car of the Year finalists and was recently voted BBC TopGear Magazine’s ‘Hatchback of the Year’.  

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