USA - Subaru celebrates taking four Kelly Blue Book Awards 2015

Subaru Earns Best Resale Value Brand and Three Vehicle Segment Awards for 2015

Kelley Blue Book, the leading provider of new and used vehicle information, has announced that Subaru has won its prestigious 2015 Best Resale Value Brand Award. In addition, Subaru has an impressive three models that have won 2015 Best Resale Value Awards in their respective categories:

Compact Car Category: 2015 Subaru Impreza

Sporty Compact Car Category: 2015 Subaru WRX

Mid-Size Car Category: 2015 Subaru Legacy

The Best Resale Value Awards recognize 2015 model-year vehicles for their projected retained value through the initial five-year ownership period. Since depreciation (or loss of value) is typically a car-buyer’s primary expense during ownership, these awards, like all of KBB.com’s new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.

“We are proud to receive 2015 Best Resale Value Brand recognition, as well as multiple segment honors from Kelley Blue Book’s analysts,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. 

“These awards underscore the inherent value in Subaru vehicles, value that stems from our class-leading safety, reliability and durability.” Kelley Blue Book’s Best Resale Value Awards are in their 13th year and are based on projections from the Kelley Blue Book® Official Residual Value Guide. Kelley Blue Book® Residual Values are established by experienced automotive analysts that review statistical models built upon millions of transactions. 

Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP), are selected for these prestigious awards. Low-volume vehicles and vehicles with an MSRP of more than $60,000 are excluded from award consideration, except in the plug-in vehicle, luxury and high-performance categories.