Friday, 6 February 2015

JANUARY USA SALES - VOLKSWAGEN - Minor growth for the German brand, even with new metal.

  • January sales total 23,504 units, representing a .04 percent increase over January 2014
  • The all-new Golf delivered 2,040 units for the month, marking a 143% percent increase in sales for the model over the previous January
  • The Golf GTI delivered 1,978 units, a 129% percent increase
  • Jetta sedan delivered 8,320 units for the month
Volkswagen of America, Inc. (VWoA) today reported sales of 23,504 units delivered in January 2015.


The all-new Golf family continued to find success in both deliveries and accolades. In January, at the North American International Auto Show in Detroit, the Golf and Golf GTI were named the North American Car of the Year. Golf family sales in January totaled 4,199 units, which includes 2,040 Golfs, 1,978 Golf GTIs and 181 e-Golf units. The Golf family continues to expand in 2015 with the addition of the much anticipated Golf R which goes on sale later this month. Five hundred pre-orders of the Golf R were filled in less than a 12 hour period last month.



“We are encouraged by the continued success of the Golf family, in fact it was one of the best months on record for Golf family sales. We look forward to the new additions of the much anticipated Golf R and Golf SportWagen later this quarter,” said Mark McNabb, chief operating officer, Volkswagen of America.

The Jetta, refreshed for the 2015 model year now with a suite of driver assistance features, continued to show its strength as a core model, with 8,320 units delivered.

The Touareg, refreshed for 2015, delivered 482 units, 257 of which were Clean Diesel TDI, amounting to 53 percent of sales of the model.

The Chattanooga-built Passat totaled 6,305 units delivered for the month. The Tiguan delivered 1,473 units.


January 2015 Sales

Jan.15Jan. 14Yr/Yr% changeJan.15  YTDJan.14 YTDYr/Yr% change
Golf2,040839143.1%2,040839143.1%
GTI1,978865128.7%1,978865128.7%
Golf R-8-100.0%-8-100.0%
e-Golf181--181--
Total Golf/GTI/e-Golf4,1991,712145.3%4,1991,712145.3%
Jetta Sedan8,3208,455-1.6%8,3208,455-1.6%
Jetta SportWagen      6491,313-50.6%6491,313-50.6%
Total Jetta8,9699,768-8.2%8,9699,768-8.2%
Beetle Coupe8971,284-30.1%8971,284-30.1%
Beetle Convertible492750-34.4%492750-34.4%
Total Beetle1,3892,034-14.8%1,3892,034-14.8%
Eos156183-14.8%156183-14.8%
Passat6,3056,2361.1%6,3056,2361.1%
CC531881-39.7%531881-39.7%
Tiguan1,4731,777-17.1%1,4731,777-17.1%
Touareg482544-11.4%482544-11.4%
Routan-359-100.0%-359-100.0%
TOTAL23,50423,4940.04%23,50423,4940.04%

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