Wednesday, 15 April 2015

USA - Not content with the new Ford GT - The designers have built a number of other items, for your home.

  • At Salone del Mobile, Ford’s global designers are displaying a range of non-automotive objects inspired by all-new Ford GT; the team applied the interior design philosophy behind the supercar to create a racing sailboat, guitar, foosball table and more
  • Today, Ford hosts a discussion on the influence of trends on design at the world’s leading furniture design expo in Milan, Italy
  • Also inspired by Ford GT is “FAVILLA, Every Light a Voice” – an immersive installation curated by architect Attilio Stocchi in collaboration with Federlegno Arredo Eventi 
Ford is showcasing the innovation and creativity of its global design studios at the world’s leading furniture and design expo. Taking their inspiration from the all-new Ford GT supercar, Ford designers created a racing sailboat, guitar, foosball table and several other objects for display at Salone del Mobile in Milan, Italy.
The display demonstrates that the interior design philosophy for Ford’s all-new supercar can be applied to a range of non-automotive creations.

“We have an incredible amount of talent in our global design studios,” said Moray Callum, Ford Motor Company vice president for design. “Salone del Mobile is the perfect forum to share some of that creativity, while also offering our designers an opportunity to get exposure to new ideas that will inspire future Ford design.”
The guiding principles behind the interior design philosophy for the all-new Ford GT are:
  • Clarity of intent – highlighting focused areas of functionality
  • Innovation – pushing the boundaries of innovation to develop new designs and keep changing the way the world moves
  • Connection – establishing a connection with the driver through more compact, more intuitive technology
Ford GT serves as a technology showcase for top EcoBoost® performance, aerodynamics and lightweight carbon fiber construction.
“Over the past few years, we have gained incredible momentum with our designs,” said Callum. “Now, we need to evolve what we have achieved to continue to deliver exciting and fresh solutions. The interior design of the Ford GT builds on existing DNA and pushes it forward.”
Other objects Ford’s global designers created include a suspended light, a Wi-Fi speaker and two different interpretations for lounge furniture. Each object applies a similar design solution to form a recognizable portfolio. 

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