SPAIN - Congratulations to IVECO, 40 years old and one of the best commercial brands around.

• The brand celebrates the 40th anniversary of its creation. A history of success, international recognition and vehicles that have become symbols of transport worldwide.
• The website www.iveco40.com allows all fans of the brand to participate in the anniversary, sharing stories in pictures or videos.

Iveco is 40 years old. An important event for a brand that has shaped the history of commercial shipping worldwide. It has been four decades of success but also 150 years of work alongside customers, great achievements and vehicles on roads around the world a message of technological innovation and sustainable transport. 

Today Iveco is a trademark of Industrial CNH, a world leader in the sector of capital goods. Through CNH Industrial Iveco vehicles are produced in factories in Europe, China, Australia, Argentina, Brazil and Africa and the brand has a commercial presence in more than 160 countries.

To celebrate this anniversary, Iveco has designed a special logo with stylized sketch of a truck in which the motto "40 years of Iveco, 150 years of experience", to be used in all communication material brand along insert 2015. 

The web www.iveco40.com , available in 14 different languages, concentrate part of the celebrations becoming a platform for all fans of the brand involved. 

This initiative will share pictures or videos that tell a company linked to the anniversary and history. 

Each week we will choose the best picture and with all virtual album dedicated to the birthday will be created. With this celebration has prepared a video https://youtu.be/XwSoJzxHoVs that tells in pictures, decade to decade, events Key Iveco's history from 1975 to the present. 

With the music of each decade the launch of new vehicles, technological innovations have been introduced in recent years and major sponsorship deals for the brand, which have become an inseparable part of the history of commercial vehicles are counted and trading in Europe and worldwide. 

Iveco, a brand focused on technology, total operating costs, sustainability and collaboration with customers. 

Iveco has shown, over the years, which is a brand capable of to take a bold approach to adapt to changes. 

He is now writing a new chapter in its history following their vocation of global and multicultural company, while continuing to focus on its core values: technological innovation, sustainability, reduction of total operating costs (Total Cost of Ownership, TCO) and collaboration with customers. 

With a constant concern for innovation and new technologies, Iveco has become a European leader in alternative propulsions, anticipating solutions that help reduce the impact of the transport sector environment and becoming the partner for sustainable mobility. 

So the maximum of the brand is now: Iveco, a partner for sustainable transport. From 1975 until today. A success story 

The company launched its challenge to the market in 1975, when it was created as a result of the union of five major European companies in Italy, France and Germany industry, with over 150 years experience in the design and manufacture industrial vehicles. 

An overview with international roots. Each of them had already made ​​its own important contribution to the history of commercial vehicles sector in Europe since the late nineteenth century. Vehicoli Industriali Italian Fiat (Turin), OM (Brescia) and Lancia Vehicoli Speciali (Bolzano), France, Unic (Puteaux) and Magirus-Deutz Germany (Ulm). 

In the following years, through various acquisitions, alliances and international joint ventures, Iveco was adding to some of the world road transport actors, becoming a group with a solid know-how, able to take full advantage of technology and a foothold in the industrial and commercial level innovations, both in more developed markets and emerging. 

Was established in 1986 Iveco Ford Truck Ltd, a joint venture (and eventually a merger) with the truck division of Ford Europe, and in 1990 the group bought the Spanish truck manufacturer Enasa Pegaso. 

Throughout its history, Iveco achieved international recognition and numerous awards, including three 'International Truck of the Year' receiving Eurocargo in 1992, Eurotech in 1993 and the Stralis in 2013. In addition, the New Daily has recently been voted 'International Van of the Year 2015 '. 

Iveco has always put its energy alongside the biggest names in international sport as the Scuderia Ferrari and the All Blacks national rugby team of New Zealand, as well as major initiatives that still continue remembering. An example is the famous Overland project, launched in 1995. 

An expedition from Rome to New York where Iveco technology helped spread a positive image of heavy commercial vehicles worldwide. 

The orange truck Iveco had an international following, which saw undertake dangerous adventures, overcoming the difficulties of the most extreme roads in the world and the weather without ever stopping, confirming its reliability and quality. 

The challenge remains in force today the Dakar Rally off-road world's most famous, which each year attracts millions of fans and that Iveco is the official sponsor. The brand participates in this extreme adventure on the slopes of South America with the Petronas De Rooy Iveco team. A team that won the Dakar in 2012, finishing first, second and sixth. A legendary adventure.

Translated by Google - Apologies for an errors caused.