Wednesday, 3 June 2015

SPAIN - FIAT reveals the all new Special Edition Panda K-Way®

  • With an inviting gateway "ready-to-wear" the new special series colorful and functional result of collaboration with waterproof clothing brand par excellence, causal and fashion are presented to the press today. Twenty color combinations, finished in titanium color, interior and extensive information specific standard: Panda K-Way®es the perfect choice for a metropolitan customer.

Following its world debut at the Geneva Motor Show 2015, today the new special series Panda K-Way®, a collaboration between Fiat and rainwear brand par excellence, casual and fashion is presented to the international press. 

The two brands have in common and are famous throughout the world for its classic, timeless, technological, functional, colorful and smart products. An example? The new Panda K-Way®, the first product to "dress" the signing of the two international brands.

Chosen for the press launch location is "La Pelota" Milan, an eclectic and versatile space located in the most fashionable area of Milan and has been subjected to a radical renewal. Inside is mounted original catwalk parade worthy of a "ready-to-wear," which debuted in the new version of the Fiat Panda, these days, will hit Italian Fiat showroom and gradually the rest of European countries.

In Italy, they have scheduled a conference open to the 6th and 7th June that will allow the general public to know the extraordinary offer dedicated to the new Panda K-Way®: in fact, in this first phase of launch, thanks to the contribution brand and the Fiat dealer network, equipped with the 1.2 petrol engine 69 hp version has been offered to promotional price of 9.950euros including air conditioning, radio, roof barrasde and safety vests "VISIBAG®".

Aimed primarily at customers and enthusiasts dynamic urban style, the Panda K-Way® proposes 20 color combinations, confirming the natural predisposition of the model for maximum customization. 

Specifically, the customer can choose one of six body colors available - blue, white, black, red, yellow and orange - combining it with tops of mirrors and hubcaps in four colors: yellow, orange, blue and titanium.

The extraordinary personality of the Panda K-Way® is also evident in certain finished parts in titanium, as the bar carrying the front logo, roof rails, hub caps and covers the exterior mirrors. Furthermore, the rear doors on the decks and in the central part of the original hubcaps include vinyl K-Way®.

The same strong customization is applied to the interiors, which include blue fabric seats baquero and gray imitation leather, with logo K-Way® in the seat back also blue dashboard and instrument cluster of ultra bright silver color. Likewise, the distinctive colors of the K-Way® marks are visible on the seat belts in the key housing and multilayer mats of blue PVC. 

Last but not least, the seats feature two pockets behind the back equipped with "VISIBAG®" high visibility vest (safety device with an unmistakable style that can be packed), created specifically for the Fiat brand K Way®.

At launch, the Panda K-Way® offers a wide range of engines which, depending on the market, including petrol engines 1.2 69 bhp (motor to be sold in the Spanish market) and 0.9 TwinAir (65 or 85 CV) and Bi-fuel Methane 0.9 TwinAir 80 hp and 69 hp 1.2 LPG engines. To these were later added to the 1.3 MultiJet turbodiesel.

In addition to the K-Way® personalizing, serial contents include the CD / MP3 radio with six speakers, front windows, security systems ABS with BAS and EBD, front and rear head restraints, four airbags (driver , passenger and curtain), the device GSI (Gear Shift Indicator) and the Start & Stop system (only on the TwinAir and MultiJet engines).

The collaboration between Fiat and K-Way® to a specific line is also extended licensing , accessories and merchandising by Mopar, the reference mark for the services, customer service, original spare parts and accessories for Fiat brands Chrysler Automobiles. 

The new collection features applies the same style and materials of the K-Way® brand, reinterpreted for customers Panda model: from waterproof jackets to the shopping bag to use at the supermarket, the vaciabolsillos and bags purchase for the modern woman. The products are available both in store Fiat as at selected dealers. 

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