Friday, 31 July 2015

Ford's All-new Aluminium F-150 earns the very first 'Top Safety Pick' award for any pick up truck.

Ford’s all-new F-150, the toughest, smartest, most capable and safest F-150 ever is the first pickup in America to earn an Insurance Institute for Highway Safety Top Safety Pick for its SuperCrew model.

The new Ford F-150 is also the only full-size, light-duty truck in the industry to earn the government’s highest possible 5-star rating for the driver and passenger for all crash test modes and cab configurations – SuperCrew, SuperCab and Regular Cab.


The excellent crash test performance of the new Ford F-150 is enabled by its up to 700-pound weight savings through the use of high-strength steel in the frame; high-strength, military-grade, aluminum alloy in the body; and smart engineering.

A cross-functional group comprised of Ford truck product development veterans and researchers worked to optimize vehicle weight savings and manufacturing design to deliver improved durability, capability, fuel economy and crashworthiness. 

The team created 31 safety-related innovations including new structures, materials and joining methods that were tested virtually with supercomputer simulations, then retested in Ford’s advanced laboratories to engineer the safest F-150 ever.

Breakthrough innovation also applies to the reparability of the new F-150, thanks to its innovative modular structure that simplifies repairs.
Ford does not agree with the reparability costs and findings by IIHS and other stunts.  

Ford’s view is based on real-world accident repair data. In fact, real-world repair costs on the new 2015 Ford F-150 average $869 less than last year’s F-150 model, according to Assured Performance, an independent body shop certification company that works with leading automakers.

Insurance companies also agree with the new F-150’s repair costs – with both Allstate and State Farm saying insurance costs for the new F-150 will remain comparable with 2014 models.

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