Sunday, 26 July 2015

ITALY - Maruti Suzuki confirms its place at the top of the Indian sales charts, with four models.

After reaching the amazing figure of 15 million cars produced in its history, Suzuki confirms that it is the absolute leader of the Indian market with four models topping the sales charts. 

The city car Celerio celebrates the Indian market the 100,000 units sold, a success achieved thanks to a unique offering in its segment


In June, Maruti Suzuki has confirmed that it has taken the top spots again in the Indian market for the third consecutive month. 

The compact notchback sedan DZire (model not imported in Italy) saw an increase in sales of 11%, totaling 19,663 units that consecrate as the car more market demand. 

Next to this important achievement, Maruti Suzuki has celebrated the first 100,000 units sold of the Celerio model, the city car of the new generation, came on sale, successfully, from November 2014 also on the Italian market, which, in just over a year after its debut at the show Auto Expo in Delhi (2014) has already clinched a spot in the top ten of the Indian market. 

Small outside, inside XL. Even in content

The success of Celerio is related to several factors that distinguish the Suzuki city car. The compact dimensions of the car (with a total length of 3,600 mm) are opposed to a practical and spacious interior, with five real seats and a cargo area with 254 liters of capacity that establishes the reference category. 

The result is an agile and manoeuvrable in city traffic because it is able to offer a more practical and comfortable on board, in addition to the availability of new transmission Auto Gear Shift . "We thank our customers for the appreciation Celerio" said Mr. RS Kalsi, Executive Director, Marketing and Sales of Maruti Suzuki.

"This car is the first in its class to offer the Indian market technology AGS, and nearly a third of the units sold are equipped with this transmission. 

Customers liked the convenience and efficiency of this system, which has no effect on fuel consumption. In just one year after its debut on the market, thanks to the brand Celerio Maruti Suzuki rose from 61% to 71% of market share in the segment of supermini hatchback". 

Maruti Suzuki, strategy and innovation leader to confirm

Next to the leadership model and the success of DZire Celerio, last June confirmed the success of other Suzuki cars. The model ALTO has seen an increase in sales of 6.5% compared to May, confirming its second place in the internal market. 

The podium is completed by SWIFT, which essentially confirmed the data of the previous month with 17,313 units sold. It follows in fourth place model Wagon R, with 13,221 units. 

The credit for this success is due to specific technical and commercial choices, that led the House to invest strongly on projects related to emerging markets to conquer, consolidating it, the current leadership.

This strategy is part of the all-new 0.8L diesel engine E08A 2-cylinder engine, designed specifically to meet the needs of the Indian market and introduced the model Celerio. 

This unit, with distribution DOHC 8 valves and made of aluminum, combines weight and sizing content with high level performance, through the use of an efficient intercooler combined with a compression ratio content. 

The optimization of flywheels has allowed the reduction of low-frequency vibrations typical of diesel engines with this architecture. 

The result is an engine appreciated for torque and usability, as well as able to take over the role of most efficient car in the domestic market due to fuel consumption of 27.62 km / l *. 
* Search Suzuki of June 2015.

Translated by Google - Apologies for any errors caused.

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