Wednesday, 22 July 2015

Maserati has re-entered India, where it expects a significant growth potential in the medium term.


Maserati has announced his return to India. Renewed attention to the Indian market, which for Maserati represents a significant growth potential in the medium term is in line with the growth strategy of the brand. 


With the entry into new markets and the expansion of its product portfolio, in 2014 Maserati has increased its annual sales in the world up to a total of 36,500 cars. The GranTurismo and GranCabrio is now joined by the sixth generation of the Quattroporte and the new Ghibli, first executive sedan segment E. 
All models are produced in Italy. Maserati arrives in the Indian market by exploiting the synergies of the Group, and reports to Fiat Chrysler Automobiles India (FCAI). 


For the third quarter of 2015, in the major centers of New Delhi, Mumbai and Bangalore are expected to open three dealerships: AMP Supercars Pvt. Ltd., Bagga Jubilant and Luxury Motorcars LLP Autoworks Pvt. Ltd., who will represent the respective Maserati area of ​​competence. For all locations are also planned service centers Maserati, perfectly in line with the global standards of the Trident, while the personnel and showrooms will be formed by licensed trainers Maserati. 
The new operations manager for India, Bojan Jankulovski, commented on the announcement: "Driving a Maserati is like wearing a tailored suit in a world where everybody dresses alike. Our return to the Indian market is a commitment to our customers, because this market there is a great demand for exclusive luxury, including cars. 
Landing in India and other new markets in various parts of the world can grow for expansion. "Bojan Jankulovski has over 15 years of experience in the automotive industry, where he was involved in particular sales, after sales and development of the sales network. Under his leadership, the last two years Maserati has consolidated its presence in five markets in the Middle East and Southeast Asia. 
The press conference was of this Umberto Cini, Managing Director of Maserati Middle East, India & Africa, which has further unveiled the new plans of the Trident: "Maserati is an expression of design, performance, craftsmanship and traditions, but also the uniqueness of Made in Italy. 
This return to the Indian market is a significant step in the 100 year history of our brand. We will aim to exclusivity and so our goal in terms of annual sales in India will be a number in the double digits. "



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