Saturday, 12 September 2015

USA SALES AUGUST - AUDI - August became the brands second best month ever in the USA.

  • Second-best sales month in Audi of America history
  • All-time best U.S. sales month for Audi Q5 SUV
  • All-new and technologically advanced Audi TT models off to strong sales start
Audi reported that its August 2015 sales increased 9.9% to 18,794 vehicles, a total that stands as the second-best monthly result ever in the U.S. market.
Audi achieved its best-ever August sales in the U.S. to mark its 56th consecutive monthly sales record. 

The previous August record was set in 2014 with 17,101 Audi vehicles sold. Through the first eight months of 2015, Audi U.S. sales rose 12.1% from last year to 116,066 vehicles.


August 2015 only trails the December 2014 all-time monthly record of 19,238 vehicles sold.

August results were bolstered by sales of Audi luxury SUVs, with a 40.9% increase for the Audi Q3, Q5 and Q7 models combined. The Q5 posted a 34.4% increase from last year, marking its best-ever sales month in the U.S. The Q7 posted an 8.4% increase from last August.

A key August 2015 sales highlight was the strong launch of the all-new Audi TT. In its first full month of U.S. market availability, the third-generation sports car line turned in a 259.3% sales improvement from a year earlier.

“The fast start for the technologically advanced Audi TT perfectly encapsulates the ingredients of Audi momentum over these past 56 months,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. 

“It is a story built on steady dealer investments, relentless new product development and a determination to be an industry leader in dramatic technologies such as the fully digital cockpit found in the TT models.”

The A3 model line achieved robust sales led by the Audi A3 Cabriolet models in August 2015. The compact premium models achieved a 31.2% increase over year-earlier sales. The Audi A7 model also performed well, with a year-over-year increase of 11.0%.

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from 
MotorIntelligence.com.

AUDI US SNAPSHOT
--MTD--
--YTD--
Model Line
Aug '15 Actual
Aug '14 Actual
Yr/Yr % change
Aug '15 YTD  Actual
Aug '14 YTD Actual
Yr/Yr % change
A3
3,188
2,430
31.2%
24,260
12,329
96.8%
A4
2,541
3,233
-21.4%
18,306
23,349
-21.6%
A5
1,043
1,813
-42.5%
8,867
11,961
-25.9%
A6
2,022
1,927
4.9%
15,359
15,657
-1.9%
A7
757
682
11.0%
4,882
5,798
-15.8%
A8
441
436
1.1%
3,376
3,573
-5.5%
allroad
202
585
-65.5%
1,742
2,961
-41.2%
Q5
5,051
3,757
34.4%
31,417
26,874
16.9%
Q7
2,016
1,859
8.4%
12,480
11,740
6.3%
Q3
1,189
243
389.3%
8,602
243
3439.9%
R8
35
50
-30.0%
439
525
-16.4%
TT
309
86
259.3%
333
1,056
-68.5%
Total Audi Sales
18,794
17,101
9.9%
130,063
116,066
12.1%
Total CPO Sales
4,441
4,733
-6.2%
32,844
30,676
7.1%

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