Wednesday, 14 October 2015

WORLDWIDE SALES - CADILLAC - September and YTD both show gains for the Luxury US Brand.

GAINS IN NORTH AMERICA, CHINA DRIVE SURGE
With substantial gains in its top three markets, Cadillac global sales increased 10 percent in September to 25,493 units.  U.S. sales rose 7.8 percent, while increases in China and Canada were 14.7 percent and 34.6 percent, respectively.

“Following a disciplined strategy led by increasing product substance, stronger transaction prices and lower incentives, we have a stronger foundation for growth,” said Cadillac President Johan de Nysschen.
Cadillac’s ATS sport sedan and coupe models increased 43 percent in September, and 31 percent year to date. Strong demand continues in China for the long-wheelbase ATS-L model while U.S. customers received initial deliveries of the high-performance V-Series. 
The SRX luxury crossover continues to be in strong demand, especially in the U.S., driving an increase of 30 percent in September.
Total Cadillac sales globally are up 3.2 percent for the year to date.
Cadillac sales in key regions appear in the table below. 
GLOBAL SALES BY PRODUCT LINE

Sep-15
Sep-14
%Change
YTD-15
YTD-14
% Change
ATS
5,663
3,959
43.0
43,458
33,088
31.3
CTS
1,644
2,494
(34.0)
16,616
25,269
(34.2)
ELR
37
114
(67.5)
765
916
(16.5)
Escalade
3,306
4,082
(19.0)
29,608
23,722
24.8
SRX
9,552
6,762
30.2
73,294
68,227
7.4
XTS
4,391
4,949
(11.3)
35,219
41,530
(15.2)
Others
0
1
(100.0)
35
17
105.9
Total
24,593
 22,359
 10.0
198,995
 192,769
 3.2







GLOBAL SALES BY COUNTRY




Sep-15
Sep-14
 %Change
YTD-15
YTD-14
% Change
United States
14,908
13,829
7.8
125,699
127,837
(1.7)
China
7,687
6,699
14.7
56,873
50,606
12.4
Canada
1,172
871
34.6
8,932
7,774
14.9
Middle East
347
502
(30.9)
3,801
3,118
21.9
Mexico
160
157
1.9
1,271
1,013
25.5
EU & Russia
103
131
(21.3)
1,056
1,228
(14.0)
ROW
216
170
27.1
1,363
1,193
(15.1)
Total
24,593
 22,359
 10.0
198,995
 192,769
 3.2

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