Another dealer joins the ranks of new MG dealerships, hopefully this will will stay the course.

The latest dealer to join the MG Motor UK network not only comes with almost 40 years experience, but a life-saving dealer principal too.

NT Shaw of Louth, Lincolnshire, will be the 63rd dealer to become part of the MG franchise when it goes live next week (30th November).  Dealer Principal Nigel Shaw, an on-call Watch Manager for Louth Fire Station, has been a long-standing fan of MG and is looking forward to working with the great British brand.

The family-run business was established in 1977 and, since then, it has worked hard to build a strong and loyal customer following; some of which have been with them since the beginning.

Dealer Principal, Nigel Shaw, said: “Everyone at the dealership is really excited about MG and we’re keen to get moving with it. We have some great customers who we know are just as excited as us about our new arrivals. We can’t wait to help grow the franchise with the MG team.

“The people of Louth will now have to get used to see me driving not only a fire engine, or a response vehicle, but an MG too!”

The dealership is already building up a lot of local advertising; including a radio promotion with Lincs FM, called ‘Right up your street’, as well as a test drive feature. They are also sponsoring their local theatre, Louth Playgoers, and local charity groups.

Matthew Cheyne, Head of Sales and Marketing for MG, said: “We’re thrilled to welcome NT Shaw of Louth onboard. We look forward to working with them, particularly when they come with such passion and enthusiasm to get going. It’s also not a bad thing to have a life-saver amongst our network!”

NT Shaw of Louth will be holding an open weekend to celebrate adding MG to their showroom, so drop by and check out the great offers they’ll be running; including the £2,000 minimum part-exchange and 0% finance deals. For more information, visit http://mg.co.uk/offers/.k