Friday, 13 November 2015

USA - A year ago Nissan brought us "colour Studio" for Juke, this year at the LA Auto Show, it's Versa Notes Turn.

  • Unique customization program adds colour to Versa Note's youthful personality
  • Versa Note program follows last year's successful JUKE Colour Studio launch
  • 13 Genuine Nissan Accessory items are offered in range of six colours: Black, White, Red, Black-Purple, Orange and Carbon Fiber Look
  • Each accessory can be installed at the dealership or by the customer once purchased
One year ago, Nissan used Los Angeles – arguably the hometown of the original custom car trend – to launch its unique factory-personalization program called the "Color Studio" on the popular Nissan JUKE sport cross. Next week, the company returns to the Los Angeles Auto Show to debut an expansion of the Nissan Color Studio to include the 2016 Versa Note.

As with the JUKE Color Studio, the Versa Note Color Studio allows owners to "make it yours" through an a la carte selection of 13 exterior and interior accent accessories, each available in a choice of six vibrant colors. 
For example, a Super Black Versa Note exterior can be trimmed in orange-accented 15-inch aluminum-alloy wheels and orange front lip finisher, mirror caps, door handles, rear hatch accent and rear roof spoiler. Inside, the owner might choose to apply orange kick plates, speaker rings and air vent rings.
The Color Studio accessories are offered for all 2016 Versa Note grade levels, including the sporty Versa Note SR, as well as available for retrofitting on 2014 and 2015 Versa Notes.
"The expansion of the Color Studio program to the active lifestyle Versa Note builds on the success of last year's JUKE Color Studio," said Pierre Loing, vice president, Product Planning, Nissan North America, Inc. 
"As we found with JUKE, a little color – or a lot – dramatically changes the look of a vehicle and there's no easier way to make a ride stand out than the convenient, affordable Color Studio process. We believe Versa Note owners are going to embrace the concept just as much as JUKE owners do."
As with JUKE Color Studio, the cost of the accessories can be added to the Versa Note purchase or lease costs and rolled into the payment of the vehicle. Dealer labor charges apply if installation is done at the dealership.
The Versa Note Color Studio palette of available accessory colors includes Black, White, Red, Black-Purple, Orange and Carbon Fiber Look. The full list of available accessories is:
  • Exterior: Aluminum-alloy wheels (15-inch), wheel center caps, front lip finisher, door handle covers, side mirror caps (with and without turn signal), and rear roof spoiler
  • Interior: Floor mats, kick plates, speaker rings, air vent rings, rearview mirror interior cover and interior trim appliques
Another feature of the Color Studio program, available for both Versa Note and JUKE, is a special website 
(NissanUSA.com/VersaNoteColorStudio) 
that offers a full 360-degree view of the vehicles with all colors and combinations of parts for configuration. The site is available for viewing on smartphones and sharing on social platforms such as Facebook, Pinterest and Google+, as well as in Nissan dealer showrooms. The Versa Note section of the Color Studio site goes live on November 17.
"We're excited to add the Color Studio program to Versa Note and to show it for the first time to visitors at the 2015 Los Angeles Auto Show. Color does change everything," added Loing.

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