Thursday, 24 December 2015

....And the most searched and most sold cars of 2015 are as follows.........

Motors.co.uk has revealed the most searched and sold cars across its network in 2015. In a move designed to support dealers planning their stocking policies for next year, Motors.co.uk has shared the top 10 vehicles clicked on and sold in each of seven key body style categories: 4x4, convertible, coupe, estate, hatchback, people carrier and saloon.

While Land Rover, Mercedes-Benz, Ford and Vauxhall topped the charts across the various segments in terms of sales, the search results were a little more open. Here, MG, Bugatti, Alfa Romeo, Honda, Mayback, Mercedes-Benz and SEAT all took the top honours. Unsurprisingly, the data on searches also revealed a much wider range of models within the manufacturer categories. 
Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, commented: “Clearly, we would expect to see the mainstream manufacturers represented across both sales and searches. However, it was interesting to see some of the difference in how people search for cars and what they ultimately buy. For example, while no one would be surprised to see Mercedes-Benz top the sale list for both convertibles and coupes, SLK and C Class respectively, the search results features the MG MGTF and the Bugatti Veyron – a lot further out of most peoples’ price range.
“This kind of data can be really useful for dealers when it comes to pulling together their stocking policies for the next 12 months. Understanding what consumers are searching for and what they ultimately spend their money on can help to inform which vehicles should be on the forecourts and, also, which models are likely to draw attention from which you can then move on to sell something else.”
Alongside releasing data on the most popular cars in 2015, Motors.co.uk has also confirmed that 2014/15 is the third consecutive Christmas in which mobile searches boosted traffic to its website. While vehicles searches tend to drop off around 23rd December, the Motors.co.uk data suggests that they jump back up again in time for the Queen’s Speech at 3pm on Christmas Day before accelerating further on Boxing Day.
Kelleher adds: “We are a nation of gadget addicts and historically we have seen a huge increase in searches, especially from tablets and mobile devices, over the Christmas period. While dealer forecourts may be traditionally quiet during the festive season, the evidence clearly shows that there is plenty of demand out there for consumers looking to swop their car for 2016. With that in mind, the days between Christmas and New Year could be a retail goldmine for ‘switched-on’ dealers with a festive digital marketing plan.”
To support dealers over the festive period, Motors.co.uk will have a strong advertising presence within Premier League football on Saturday 26th and Monday 28th December. Games in which the Motors.co.uk Smart Finger ads will feature include Manchester United vs. Chelsea and Leicester City vs. Manchester City.
For more information, visit www.motors.co.uk.
The Motors.co.uk most-sold cars in 2015
4x4 Convertible Coupe
ManufacturerRangeManufacturerRangeManufacturerRange
Land RoverFreelanderMercedes-BenzSLKMercedes-BenzC Class
Land RoverRange Rover SportMINIConvertibleAudiTT
HondaCR-VMercedes-BenzE ClassVolkswagenScirocco
FordKugaMazdaMX-5BMW3 Series
Land RoverDiscoveryBMW3 SeriesVauxhallAstra GTC
Land RoverRange Rover EvoquePeugeot207Mercedes-BenzE Class
KiaSportageAudiA3AudiA5
ToyotaRAV4BMW1 SeriesBMW1 Series
Land RoverRange RoverFiat500RenaultMegane
HyundaiIx35VolkswagenGolfSEATIbiza

Estate Hatchback People Carrier
ManufacturerRangeManufacturerRangeManufacturerRange
FordFocusFordFiestaVauxhallZafira
VauxhallZafiraFordFocusFordC-MAX
FordMondeoVauxhallCorsaVauxhallMeriva
HondaCR-VVauxhallAstraFordS-MAX
Peugeot3008NissanQashqaiFordGalaxy
VolkswagenPassatVolkswagenGolfVolkswagenTouran
BMW3 SeriesFiat500CitroenC4 Picasso
VauxhallAstraNissanJukeRenaultScenic
Mercedes-BenzC ClassVolkswagenPoloCitroenC3 Picasso
AudiA4RenaultClioFordFocus C-MAX



Saloon
ManufacturerRange
Mercedes-BenzC Class
BMW3 Series
JaguarXF
Mercedes-BenzE Class
AudiA4
BMW5 Series
VolkswagenPassat
AudiA6
VauxhallAstra
LexusIS
The Motors.co.uk most-searched cars in 2015
4x4 Convertible Coupe
ManufacturerRangeManufacturerRangeManufacturerRange
Mercedes-BenzG ClassMGMGTFBugattiVeyron
Land RoverDiscovery 3Mercedes-BenzCLKFerrari348
JeepCompassPorscheBoxsterFerrari328
JeepPatriotVolvoC70BentleyContinental GT
NissanPathfinderMazdaMX-5Nissan350Z
PorscheMacanVolkswagenEOSAston MartinDB6
MitsubishiShogun SportBMW6 SeriesAlfa RomeoGT
ToyotaLandcruiserJaguarXKMazdaRX-8
VolvoXC90BMWZ4HyundaiVeloster
Land RoverDefenderMercedes-BenzSL ClassFerrari550



Estate Hatchback People Carrier
ManufacturerRangeManufacturerRangeManufacturerRange
SEATExeoAlfa Romeo147HondaFR-V
JaguarX-TypeMitsubishiLancerRenaultGrand Espace
PorscheCayenneMGZRMercedes-BenzViano
VolvoV50VauxhallVivaChryslerGrand Voyager
SubaruOutbackDodgeCaliberFiatDoblo
ChevroletCaptivaSuzukiCelerioKiaSedona
ToyotaCorolla VersoFordRangerSEATAlhambra
Peugeot407VauxhallSignumChevroletOrlando
PeugeotPartner TepeeToyotaUrbancruiserRenaultGrand Scenic
AudiA6 AllroadMazda6FordFocus C-MAX



Saloon
ManufacturerRange
Maybach62
VauxhallInsignia
Alfa Romeo159
Chrysler300C
BentleyBrooklands
ChevroletCruze
JaguarS-Type
Mercedes-BenzCLS
BMW7 Series
SubaruImpreza
at

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