Friday, 4 December 2015

USA SALES - CADILLAC - The US luxury brand continues to out perform the market with high growth.

INCREASES IN TOP THREE GLOBAL MARKETS DRIVE GROWTH
Cadillac global sales increased 16.9 percent in November to 23,241 units.  For the year to date, Cadillac sales are up 5.6 percent worldwide.  “Approaching the year-end period, Cadillac’s increasing product substance and disciplined growth strategies are building momentum,” said Cadillac President Johan de Nysschen. 

“In the U.S. market we are commanding higher transaction prices, with lower incentive and inventory levels. It means the customer is recognizing and placing a higher value on the excellence of the new generation of products from Cadillac. This is a strong foundation for our upcoming expansion in 2016.”
Cadillac launches the range-topping CT6 sedan in the first quarter of 2016, followed closely by the first-ever XT5 luxury crossover which enters the luxury market’s strongest segment.


In November, Cadillac sales rose in all three of its largest markets, led by a 57 percent increase in China. Global sales of Cadillac’s ATS product line increased 51 percent, led by continued strong performance in China.
The SRX crossover increased 37 percent, In November, Cadillac debuted the upcoming 2017 XT5, at auto shows in Dubai and Los Angeles.  Slated to launch in the first half of 2016 and featuring new design and technology throughout, the XT5 is well positioned to exploit the strong global demand for midsize luxury crossover vehicles.
Cadillac sales in key regions appear in the table below. 
GLOBAL SALES BY PRODUCT LINE




Nov-15
Nov-14
%Change
YTD-15
YTD-14
% Change
ATS
6,308
4,173
51.2
55,222
41,474
33.1
CTS
1,635
2,680
(39.0)
20,129
31,212
(35.5)
ELR
67
160
(58.1)
914
1,233
(25.9)
Escalade
3,563
3,564
0
36,974
29,894
23.7
SRX
7,596
5,550
36.9
89,389
79,591
12.3
XTS
4,068
3,762
8.1
42,868
49,126
(12.7)
Others
4
0
-
76
19
300
Total
23,241
19,889
16.9
245,572
232,549
5.6







GLOBAL SALES BY COUNTRY




Nov-15
Nov-14
 %Change
YTD-15
YTD-14
% Change
United States
13,390
13,148
1.8
154,480
154,600
(0.1)
China
7,935
5,056
56.9
70,565
60,328
17
Canada
1,061
976
8.7
11,155
9,543
16.9
Middle East
302
343
(12)
4,608
3,899
18.2
Mexico
173
104
66.3
1,615
1,234
30.9
EU & Russia
199
126
57.9
1,470
1,484
(0.9)
ROW
181
136
33.0
1,679
1,461
14.9
Total
23,241
19,889
16.9
245,572
232,549
5.6

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