Tuesday, 8 December 2015

USA SALES NOVEMBER - HONDA/ACURA - Unfortunately the brands see a drop in sales for the month.

  • Robust Honda and Acura truck sales continue on record annual pace
  • Honda Pilot gains 19 percent as sales surpass 10,000 for the month
  • Acura RDX sets new November sales record, climbing 7.4 percent on sales of 3,691
  • All-new 2016 Honda Civic pushes 8.6 percent model gain as first customers take deliveries in mid-November
  • Accord, Civic and CR-V remain on pace to top 1 million units for the year
American Honda Motor Co., Inc. today reported November sales of 115,441 Honda and Acura vehicles, a decrease of 5.2 percent in a month with two fewer selling days and one less weekend vs. a record-setting November 2014. Honda Division sold 103,197 units, with car sales reaching 53,900 and truck sales totaling 49,297 for the month.  
Acura sales totaled 12,244, with sedan sales of 4,461 and trucks reaching 7,783 units in November.

Honda
Strong sales of the all-new Pilot and core Honda models kept Honda on track for an all-time annual sales record, with the Accord, Civic and CR-V on course to reach a combined one million units in sales for the third consecutive year.

  • Pilot sales climbed strongly, rising 19 percent on sales of 10,975 units putting the all-new Pilot on the verge of its best sales year since 2006.
  • Civic posted an 8.6 percent November increase on sales of 25,050 units, even as the production ramp up of the 2016 Civic Sedan continues at Honda plants in North America.
  • Accord posted a November increase of 1.2 percent to 25,566 units, boosting YTD 2015 sales to 320,501 units.
  • CR-V continued on pace as the industry's best-selling SUV, with sales of 25,931 units in November pushing its 2015 total over the 300,000-unit mark for the third consecutive year.
"It is incredibly gratifying to see our customers embrace the all-new Pilot and Civic," said Jeff Conrad, senior vice president and general manager of the Honda Division. "We are going to race to the finish in the effort to earn a record number of new customers this year."
Acura
Acura truck sales remain on pace for a record year with combined sales of MDX and RDX approaching the 100,000-unit mark for 2015, while Acura sedan sales are up more than 20% in 2015, topping 60,000 units for the first time since 2013.

  • Acura's athletic RDX set a new November record, climbing 7.4 percent on sales of 3,691 vehicles.
  • TLX sales of 43,572 units through the first 11 months of 2015 has now nearly tripled the 2014 combined sales total of the TLX and the outgoing TL and TSX models it replaced.
"With the Acura brand on track for our fifth consecutive year of increased sales and our best annual sales total since 2007 we continue to build strong momentum toward next year's celebration of Acura's 30th anniversary," said Jon Ikeda, vice president and general manager of the Acura division. "We also recognize and embrace the challenges of an ultra-competitive luxury market as we sharpen our portfolio with products like the technologically advanced NSX and continue to build the brand with highly desirable vehicles throughout the lineup."

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