DS took over the Westfield Shopping Centre's Central Atrium to launch the new DS and DS Cabriolet.

To mark the launch of New DS 3 & DS 3 Cabrio, DS Automobiles took over the entire Central Atrium at Westfield London between 04 and 06 March, with New DS 3 Performance making its UK debut. 

As part of this event, DS will be offering the chance to win a VIP Shopping Experience with a £500 Westfield Gift Card to spend with a personal fashion stylist and the opportunity to drive New DS 3 for a week, the ultimate interpretation of avant-garde style.

DS Automobiles took over the entire Central Atrium of Westfield London on 04 – 06 March to mark the launch of the New DS 3 and DS 3 Cabrio.

The avant-garde Parisian automotive brand will create an installation at Westfield London, one of the UK’s premier shopping destinations, and run a competition inspired by New DS 3 and the TV commercial that features 94-year-old fashion designer and DS brand ambassador, Iris Apfel.

The centrepiece will be a colourful installation that recreates an iconic moment from the TV advert which stars the New DS 3 and Iris Apfel, who is renowned for her oversized glasses and distinctive jewellery. 'Driven By Style’ is the shared philosophy behind this unique exhibition, highlighting the personality of New DS 3, which like Apfel embodies avant-garde style and a unique personality.

Another feature of the event is the DS photo wall, where visitors will have the chance to demonstrate that they are #DrivenByStyle. By striking an Iris Apfel-inspired pose in front of the DS photo wall, shoppers will be in with a chance of winning multiple prizes, including a grand prize of a VIP shopping experience consisting of a Westfield Gift Card to the value of £500, a styling session with a Westfield personal stylist and a New DS 3 for a week.

Shoppers will also be able to win daily prizes of £50 Westfield Gift Cards, as well as claim one of 3,000 pairs of Iris Apfel-inspired glasses and 2,000 DS canvas bags.

New DS 3 will be on static display in the Atrium at Westfield London, with no fewer than eight models including the New DS 3 Performance, which makes its debut in the UK and gives customers the chance to see the most powerful variant in the new range. New DS 3 Performance is available in both hatchback and Cabrio form and delivers a blend of power, refinement, intense driving pleasure and distinguished looks. 

Mark Blundell, Marketing Director at DS Automobiles, said: “As a Parisian brand, fashion and avant-garde style is at the heart of DS Automobiles. New DS 3 comes with more than three million personalisation options, which makes each one a truly unique expression of the driver’s personal style, and therefore means that Westfield London, with its abundance of shops and diverse range of labels, is the perfect location for this event.”

The DS Event at Westfield London will take place on 04 – 06 March in the Central Atrium.