USA SALES FEBRUARY - Mazda drops like a stone in Feb, with discontinued models and older models losing the most.

Mazda North American Operations (MNAO) has reported February U.S. sales of 21,544 vehicles, representing a decrease of 16.0 percent versus last year. Year-to-date sales through February are down 10.2 percent versus last year, with 41,247 vehicles sold.

Key February sales notes:

• The 2016 MX-5 has continued its sales growth with 759 vehicles sold, an increase of 48.5 percent YOY and the best February for MX-5 since 2008.
• In its sixth full month of sales, Mazda CX-3 celebrated its best month ever with 1,793 vehicles sold.
• Mazda CX-5 had its second-best February ever with 7,579 vehicles sold and an increase of 1.8 percent YOY.
• Mazda's predictive i-ACTIV all-wheel drive (AWD) has made up approximately 62.0 percent of CX-3 and CX-5 sales thus far in 2016. This same system will be available on the all-new CX-9 when it goes on sale this spring.
• SKYACTIV^® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no-compromise solution. More than 96.0 percent of Mazdas sold in February were equipped with SKYACTIV TECHNOLOGY.
• Mazda reported Certified Pre-Owned (CPO) February sales of 3,016 vehicles, down 6.0 percent YOY.

Mazda Motor de Mexico (MMdM) reported February sales of 4,139 vehicles, up 2.0 percent versus last year, making it the best February in MMdM history and the 37^th consecutive month of YOY growth. Year-to-date sales for MMdM are up 23.0 percent with 9,989 vehicles sold.

		Month-To-Date								Year-To-Date
		February		February		%		% MTD		February		February		%		% YTD
		2016		2015		Change		DSR		2016		2015		Change		DSR
Mazda2		-		80		(100.0)%		(100.0)%		-		192		(100.0)%		(100.0)%
Mazda3		7,275		8,874		(18.0)%		(18.0)%		14,826		16,770		(11.6)%		(7.9)%
Mazda5		60		1,999		(97.0)%		(97.0)%		130		2,940		(95.6)%		(95.4)%
Mazda6		3,617		5,064		(28.6)%		(28.6)%		6,189		8,830		(29.9)%		(27.0)%
MX-5 Miata		759		511		48.5%		48.5%		1,319		849		55.4%		61.8%
CX-3		1,793		-		N/A		N/A		3,168		-		N/A		N/A
CX-5		7,579		7,445		1.8%		1.8%		14,642		13,394		9.3%		13.9%
CX-9		461		1,677		(72.5)%		(72.5)%		973		2,946		(67.0)%		(65.6)%
Total Vehicles
CARS		11,711		16,528		(29.1)%		(29.1)%		22,464		29,581		(24.1)%		(20.9)%
TRUCKS		9,833		9,122		7.8%		7.8%		18,783		16,340		15.0%		19.7%
TOTAL		21,544		25,650		(16.0)%		(16.0)%		41,247		45,921		(10.2)%		(6.4)%
Selling Days		24		24						48		50