Škoda targets executive expansion with new A+ Sports Utility Vehicle.

• VisionS concept car takes ŠKODA into a larger SUV segment for first time
• Director-level company car drivers fuel SUV growth
• ŠKODA looks to build on fleet successes of Octavia and Superb

ŠKODA will further strengthen its appeal among senior level company car drivers when its first A+ SUV is introduced, new research confirms.

Unveiled at the Geneva International Motor Show, the VisionS concept car gave the world a strong steer on ŠKODA’s hotly-anticipated new large SUV and was met with rave reviews, particularly for its “sleek, chiselled and elegant”* styling.

When the production version is revealed later in 2016, it will excite company bosses across the UK, afteran in-depth study of the fleet market** by ŠKODA revealed that director-level company car drivers (39%) are more than twice as likely to choose SUVs than their more junior counterparts (19%).

With SUVs now the biggest-selling model of car in Europe, growing by around 25%*** last year in the UK, ŠKODA’s next major line-up addition looks set to draw in even more customers.

Henry Williams, Head of Fleet for ŠKODA UK, commented:“We had a record year of fleet sales in 2015, with the all-new Superb proving a major hit for its outstanding design, technology, practicality and value for money. This complemented the existing popularity of our other models such as the Octavia.

“However, the new A+ SUV – which will take cues from the VisionS concept car – sees ŠKODA enter an entirely different vehicle category. We can’t say much more about its pricing or specification, but I can promise that it will give fleet decision makers and company car drivers a great product with 1st class whole life costs.”