Leading new Volkswagen Retailer site developed and run in partnership with Inchcape plc.

• Leading new Volkswagen Retailer site developed and run in partnership with Inchcape plc
• West London Volkswagen displays at least one example of every new Volkswagen
• Stylish and practical showroom design enhances customer experience

Volkswagen’s largest UK showroom to date has opened its doors. The multi-million pound development, located just off the A4 in West London, instantly becomes the new flagship Retailer site for the German car brand in the UK.

Capable of displaying up to 90 new and used cars, the bright and inviting new West London Volkswagen premises on Capital Interchange Way, Brentford, extends over four floors with full sales, aftersales, service and repair services offered by a team of around 70 highly trained Volkswagen staff.

The generous showroom space allows for the display of an example of every current model in the extensive and growing Volkswagen range – from the cheeky up! city car to the commanding Touareg SUV. The purpose-built showroom has been designed to be a welcoming and inviting space enabling customers to consider their choice of new car in a modern, relaxed and comfortable environment.

West London Volkswagen’s offering is further bolstered by a huge stock of Approved Used cars. Two floors are dedicated to ‘Das WeltAuto’, with 30 sparkling pre-owned cars located on each level.  Meanwhile, web-enabled touchscreens allow customers to search Inchcape’s 2,000-strong nationwide stock of used Volkswagen vehicles.

The new Retailer, built on a prime 1.6-acre site to the west of central London, also benefits from a huge state-of-the-art service area on the ground floor which features 28 service bays all equipped with the very latest diagnostic and servicing technology and staffed by expert Service Technicians.

In fact West London Volkswagen uses the latest technology throughout the site to provide the best possible customer experience, every step of the way.  From the use of tablet computers to surf the award-winningwww.volkswagen.co.uk customer website to the provision of free wi-fi allowing customers to stay connected during their time at the Retailer, the intention is to make a visit as easy and enjoyable as possible.

West London Volkswagen has been built with the customer firmly in mind. It boasts a number of 140-inch video walls, which allow sales staff to project images directly onto the big screen. The aim is to more fully immerse the customer in the experience and bring the cars to life in a truly innovative way.

A key exterior design feature of the showroom is an eye-catching vertical garden that sits near the customer entrance. This 230 square metre ‘living wall’ is irrigated using on-site rainwater collection and, in combination with the use of solar panels that help to generate the Retailer’s electricity, maximises the energy efficiency of the building.

West London Volkswagen has been developed by Volkswagen UK and Inchcape plc in partnership and brings together operations previously run on two separate sites, adding the convenience of sales and service on one site in addition to the enhanced selection of cars on display. 

Director of Volkswagen UK, Alex Smith, commented: “West London Volkswagen sends a very clear message that the brand here in the UK is continuing to gear up for growth.

“Opening the largest Volkswagen Retailer site in the country in such a high profile location, with the support of Inchcape, is not only good news for customers in that area who will now have a state-of-the-art facility on their doorstep, it also points to the ongoing strength of Volkswagen in the UK.”