MG opens it newest dealership in Swansea, Wales, with Swansea's ex football chairman as dealer principal.v

With an ex-football team chairman at the helm of MG Motor’s newest dealer, it’s fair to say they’re in safe hands and well versed in tackling the competition.

In 1986, Robert Jones opened Panda Motors in Swansea after his stint as Chairman for Swansea City Football Club. Since then, the dealership has operated as a family-run business. Anthony Jones, Robert’s son, is now running the sales department.

Panda Motors has in the past operated as a sole-franchise dealership, along with a stock of used cars. They have decided, after being so impressed with the modern line-up of MG Motor, that it was time to bring in a manufacturer they could proudly represent.

Anthony said: “We were extremely taken with the overall value of the brand and the quality of the vehicles. It’s great to represent a car manufacturer that is so well known and has such a strong backing – that really bodes well for the future.”

This month sees Panda Motors’ 30th anniversary – a celebration that Anthony and his team will tie into the launch event when they invite people down in August.

Anthony added: “We’re very well established in the area so we know that when the cars arrive they will generate a lot of interest. Plus, when you see the offers and the cost of them, you realise they’re easily some of the best out there. The MG GS is certainly a leader in the sector, so we see that model being very popular!”

Matthew Cheyne, Head of Sales and Marketing for MG, said: “We’re really pleased to welcome Panda Motors to our dealer network. We are proud of the fact we have so many family-run dealerships like Panda as they are often well known in their area at the grass roots level and aren’t afraid to get out into their local community to put the product in front of customers.

“We look forward to a long and prosperous relationship with Panda Motors.”