Acura stuns the crowd at the weekend with the Precision Concept, the future design direction of the brand.

Concept model expresses performance direction of Acura design

The Acura Precision Concept has been chosen as one of the featured models on the Concept Lawn at the prestigious Pebble Beach Concours d'Elegance on Sunday, August 21. 

Developed by the Acura Design Studio in California as a dynamic expression of Acura's 'Precision Crafted Performance' brand DNA, the Acura Precision Concept – with its supercar-like stance, performance-minded proportions and alluring design details – points the way toward a bolder, more distinctive future for Acura design.

 

The Acura Precision Concept also showcases the Acura's new diamond pentagon grille, which was rapidly applied to the redesigned 2017 Acura MDX.

"We're proud to have the Acura Precision Concept featured among the most prestigious vehicles in the world at the Pebble Beach Concours d'Elegance," said Jon Ikeda, vice president and general manager of the Acura Division.  

"More than a concept, the Acura Precision Concept is the blueprint for Acura's future styling direction and manifests our commitment to delivering Precision Crafted Performance in every element of the Acura experience."

The Acura Precision Concept's crouched and athletic stance is further emphasized by its deeply sculpted side surfaces pouring over swelling rear wheel arches covering 22-inch wheels and tires. 

The forward-looking concept also features signature lighting designs – in front with its Jewel Constellation LED headlights composed of organically arranged fractal elements, and in back with floating LED taillights.

A key design theme, dubbed "quantum continuum," is seen in the seamless transition of materials and structure from the exterior to the interior of the vehicle, which is further highlighted by the absence of a b-pillar. 

The large door rocker panel flows into the interior side sill, transitioning into a cantilever for the floating rear seats. The rear center high-mounted stoplight becomes an architecture element piercing the rear glass and then flowing down to help form the structure for the metal airfoil shape of the rear headrests.

The elegant and powerful exterior is matched by its dramatic interior design, where cantilevered surfaces meet with striking tones, expressive surfacing and modern detailing. 

Of particular note are the double-layered instrument panel, the high-contrast front seat surfaces, the ultra-thin "floating" rear seats, evoking the look of modern lounge furniture, and the hand-crafted audio speaker grilles made of exotic wood.

The driver's space is highlighted by a compact, race-inspired, sports steering wheel with paddle shifters and Integrated Dynamics System (IDS) controls, a floating center meter, a driver's head-up display, a cantilevered center stack and an ultra-wide, thin and curved center display screen. 

New Acura HMI Concept

The Acura Precision Concept also explores a new approach for Acura's digital human-machine interface (HMI), enabling a more intuitive, advanced and seamless connection between man and machine. 

The ultra-wide and curved center screen is operated by a floating touch pad suspended on the cantilevered center stack. Upon entry, the system scans each occupant and selects personalized features and functions, including maps, audio and customized vehicle performance settings.

Acura Precision Concept Dimensions

Width	84 inches
Length	204 inches
Height	52 inches
Wheelbase	122 inches
Wheels/Tires	- 5-spoke machined wheels - 22-inch Michelin Pilot Super Sport Summer Tire