Wednesday, 10 August 2016

WORLDWIDE SALES - Cadillac, with it's two new models see's growth of nearly 21%, way more than the average.

  • U.S. AND CHINA MARKET GROWTH POWERS RESULTS
In July Cadillac sold 24,769 new vehicles globally, an increase of 20.9 percent. The sharp increase was driven by the brand’s newest models, the CT6 prestige sedan and XT5 luxury crossover, as well as the ATS product line supported by continued strong growth in China.
Sales in China soared 89.7 percent in July. Cadillac is experiencing sustained growth in China, the world’s largest market, with sales up 23.9 percent so far in 2016. Cadillac registered July growth in the U.S. and Canada as well, led by the new 2017 XT5.


The new XT5 sold 8,130 units in July, the most since its launch this past spring. Sales of Cadillac’s sporty ATS sedan and coupe models grew 32 percent globally in July. Benefitting from an acceleration in its production rate, the Escalade’s sales increased again in July, with sales up 4.3 percent overall in 2016.  
In the U.S., the brand experienced volume growth while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network), the highest among full-line luxury brands.
“Product substance forms the foundation of our disciplined approach to global expansion,” said Cadillac President Johan de Nysschen. “Elevating every aspect of the business is how we earn incremental volume growth while simultaneously building brand prestige.”
Cadillac sales in key regions appear in the table below. 
GLOBAL SALES BY PRODUCT LINE




July-16
July-15
% Change
YTD-16
YTD-15
% Change
ATS
4,983
3,776
32.0
30,952
32,701
(5.3)
CTS
1,476
1,790
(17.5)
10,992
12,984
(15.3)
ELR
15
68
(77.9)
519
682
(23.9)
XTS
3,189
2,825
12.9
28,344
27,669
2.4
CT6
1,234
0
NEW
4,825
0
NEW
SRX
2,287
8,633
(73.5)
34,956
54,695
(36.1)
XT5
8,130
0
NEW
19,511
0
NEW
Escalade
3,455
3,392
1.9
23,838
22,854
4.3
Other
0
0
 -
0
14
-
Total
24,769
20,484
20.9
153,937
151,599
1.5






GLOBAL SALES BY COUNTRY




July-16
July-15
 % Change
YTD-16
YTD-15
% Change
United States
14,341
14,154
1.3
87,572
95,053
(7.9)
China*
8,757
4,616
89.7
54,575
44,060
23.9
Canada
869
857
1.4
6,327
6,520
(3)
Middle East
381
416
(8.4)
2,373
3,139
(24.4)
Mexico
165
137
20.4
970
994
(2.4)
EU** & Russia
158
145
8.9
1149
846
35.8
ROW
98
159
(38.3)
971
987
(1.6)
Total
24,769
20,484
20.9
153,937
151,599
1.5

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