Volvo, 20 years ago launched the V70 CC, today that CC Range has been expanded to more models and bigger sales.

Volvo Cars’ instrumental role in defining the adventurous Cross Country segment is widely acknowledged. With the imminent reveal of the new V90 Cross Country, the Swedish car maker is set to cement its leading role as the most capable and comfortable premium all-roader on offer and complete its 90 series line-up.

“Cross Country has become the true expression of a Volvo car in many people’s eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the Cross Country segment is a familiar sight across the premium car market, providing a capable yet comfortable driving experience.

Extreme climate capability

Designed to cope with the demanding requirements of an extreme Scandinavian climate, Cross Country models perform in all sorts of road conditions – from muddy tracks and knee-deep snow to long-distance motorway driving. 

Proving a popular choice with horse and boat owners thanks to its high ground clearance, pulling power and responsive All-Wheel Drive, Cross Country has cemented its position as a premium mainstay and a true all-weather alternative to the SUV.

“We were very careful from the very beginning to ensure that the Cross Country concept was not just an exercise in rugged styling. 

We placed high demands on real-world capability, and as we developed the segment, we added the comfort and convenience elements that Volvo drivers have come to expect,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Car Group.

The eagerly awaited V90 Cross Country will be revealed in mid-September.

First generation, 1997 – 2000

Developed as a capable alternative to the SUV and front-wheel-drive cars, Volvo Cars’ first Cross Country – the V70 XC – grew in popularity as old-school SUVs began to morph into city jeeps. Cross Country offered a new, adventurous take on motoring that delivered a competent mix of capability, functionality and comfort. 

The V70 XC was an instant success, especially in the North American market.

Second generation, 2000 – 2007

In 2000, the second-generation V70 XC came with much bolder styling and higher ground clearance.

When Volvo’s first SUV – the XC90 – came in 2002, the V70 XC received a newer, more modern All-Wheel Drive system and changed its name to XC70 in order to align to its bigger brother.

Third generation, 2007 – 2016

The third-generation Volvo Cross Country arrived in 2007 with added elegance and luxury. The XC70 continued to be a North American love affair, accounting for almost half of the total volume produced.

In 2014, the XC70 gained recognition around the globe as Zlatan Ibrahimović’s car thanks to a Volvo Cars commercial featuring the Swedish footballer. Such was the impact that sales of the model grew markedly during its last years of production.