Saturday, 8 October 2016

USA SALES SEPT - Volkswagen's sales are still heading backwards, faster than the Golf GTi goes forward.

  • September sales totaled 24,112  units
  • Best ever September for Tiguan, with  2,988 units, a 0.5 percent increase over September 2015
Volkswagen of America, Inc. (VWoA) today reported sales of 24,112 units delivered in September 2016. In late September, both #PinkBeetle and the all-new Golf Alltrack, based on the SportWagen began to reach showrooms.
Total sales are still dropping, the continued bad press over the diesel scandal has hit Volkswagen very hard, and still around one year on, the buyers are still keeping away from the German giants dealerships. 

No matter how many lawsuits have been filed and settled, how many compensation schemes have been offered, at the end of the day, if the buyer has decided not to go into that dealership, it's going to take a lot of effort, money and time to get those people back into the showrooms.
However, VW is not sitting on their laurels, they are continuing to upgrade, renew and replace the cars, there has been a number of significant launches, with the new Tiguan, Passat and updated Golf range, these have not been enough to stem the tide of retreating sales.
September 2016 Sales
September 16September 15Yr/Yr% changeSeptember 16  YTDSeptember 15 YTDYr/Yr% change
Golf 1,082 1,193-9.3% 9,549 16,193-41.0%
GTI 1,837 1,8250.7% 17,187 16,8172.2%
Golf R 204 462-55.8% 3,103 2,70114.9%
e-Golf 529 34354.2% 2,782 2,5558.9%
Golf SportWagen 933 1,428-34.7% 8,477 11,501-26.3%
Total Golf Family 4,585 5,251-12.7% 41,098 49,767-17.4%
Jetta Sedan 8,299 7,7467.1% 89,743 94,793-5.3%
Jetta SportWagen      
(now Golf SportWagen)
n/a   27n/a   5 2,672-99.8%
Total Jetta 8,299 7,7736.8% 89,748 97,465-7.9%
Beetle Coupe 988 89011.0% 6,839 10,736-36.3%
Beetle Convertible 353 649-45.6% 4,322 8,330-48.1%
Total Beetle 1,341 1,539-12.9% 11,161 19,066-41.5%
Eos* n/a   356n/a   387 2,156-82.1%
Passat 6,335 7,228-12.4% 53,086 63,736-16.7%
CC 234 384-39.1% 2,355 4,490-47.6%
Tiguan 2,988 2,9720.5% 30,225 22,22136.0%
Touareg 330 638-48.3% 3,208 5,314-39.6%
TOTAL 24,112 26,141-7.76% 231,268 264,215-12.47%
*Eos production ended in July 2015

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