Monday, 10 October 2016

WORLDWIDE SALES SEPT - Cadillac pushes its new models to give the brand 22% of growth.

  • Fourth consecutive month of double-digit increases
  • New CT6 and XT5 register highest monthly sales since launch
  • Average transaction prices in US top $53,000 mark
Cadillac sold 30,061 vehicles globally in September, an increase of 22.2 percent. This is the fourth consecutive month of double-digit percentage increases for Cadillac, the last three of which have topped 20 percent.
Both the XT5 crossover and the CT6 prestige sedan reached their highest sales since launch.  Now firmly established as the brand’s top-selling product line, XT5 sold 9,421 units in September, a jump of 10.5 percent above the month prior.  CT6 sales grew 19.9 percent compared to the previous month. 

All other Cadillac product lines currently in production grew in September, including the Escalade (+28.4 percent), XTS luxury sedan (+29.7 percent), CTS (10.1 percent) and ATS (5.9 percent.) 
Cadillac sales rose in its four of largest markets, led by a 63.1 percent increase in China.  In the U.S., the brand experienced volume growth of 3.1% while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network, Sept 25.)  Cadillac sales also saw substantial growth in Canada, Europe, Middle East and South Korea. For the year to date, Cadillac global sales are up 6.7 percent.
“Our results show Cadillac is earning growth through a disciplined strategy built on a foundation of product substance,” said Cadillac President Johan de Nysschen. “Both products launched this year continue to gain momentum, as we elevate all aspects of our business to a more premium position globally.”
Cadillac sales in key regions appear in the table below.
GLOBAL SALES BY PRODUCT LINE




Sep-16
Sep-15
% Change
YTD-16
YTD-15
% Change
ATS
6,005
5,668
5.9
42,991
43,476
(1.1)
CTS
1,808
1,642
10.1
14.524
16.616
(12.6)
XTS
5,694
4,391
29.7
38,873
35,219
10.4
CT6
2,242
0
NEW
8,937
0
NEW
SRX
636
9,562
(93.3)
37,314
73,308
(49.1)
XT5
9,421
0
NEW
37,436
0
NEW
Escalade
4,249
3,309
28.4
31,656
29,620
6.9
ELR
6
37
(83.8)
535
765
(30.1)
Other
0
0
 -
1
15
(93.3)
Total
30,061
24,609
22.2
212,267
199,019
6.7






SALES BY REGION

Sep-16
Sep-15
 % Change
YTD-16
YTD-15
% Change
United States
15,368
14,908
3.1
119,286
125,699
(5.1)
China*
12,539
7,687
63.1
77,028
56,873
35.4
Canada
1,264
1,172
7.8
8,751
8,932
(2)
Middle East
374
347
7.8
3,042
3,801
(20)
Mexico
146
160
(8.8)
1,273
1,271
0.2
EU- Russia**
167
102
63.7
1,452
1,061
36.8
South Korea
124
91
36.3
725
579
25.2
ROW
79
142
(44.3)
710
803
(11.6)
Total
30,061
24,609
22.2
212,267
199,019
6.7

*China retail sales
**Europe sales do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)

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