Friday, 4 November 2016

USA SALES OCTOBER - The German Giant, AUDI, has now hit 70 months of continued growth, can it last much longer ?

  • Record sales streak extends to 70 consecutive months
  • Q3 sales more than doubled in October
  • A4 sedan bucks industry trend, with 33 percent gain
Audi of America said its October sales increased 0.1 percent to 17,721 deliveries. The all-new A4 and Q7 led the gains and the Q3 continued to attract new consumers to the brand.


October 2016 marks the 70th consecutive month of record sales for Audi of America. Year-to-date sales have risen 2.9 percent to 169,900, as the brand remains on pace to top last year’s record sales in advance of its largest new-product cadence over the next three years.



Sales of Audi SUV models remained steady with an 8.4 percent increase over last October and a 17 percent increase year-to-date. The A4 sedan bolstered October results, posting sales of 3,864 vehicles, countering a trend in the U.S. market away from sedans.



“We are well-positioned going into the holidays and our upcoming Season of Audi sales event,” said Mark Del Rosso, chief operating officer, Audi of America. “Thanks to the enthusiasm of our dealers and the success of our product strategy, 2016 should go down as another record year. The new A4 and Q7 are helping us win in the face of a tightening premium market and position us well for continued growth in 2017.”



The Q5 remained the brand’s volume SUV, with 3,772 vehicles sold. Sales of the Q3 SUV rose to 1,944, a 119 percent gain from last October and sales of the new Q7 rose 33 percent to 2,798.
AUDI US SNAPSHOT
--MTD--
--YTD--
Model Line
Oct '16 Actual
Oct '15 Actual
Yr/Yr %
change
Oct '16 YTD
Actual
Oct '15 YTD
Actual
Yr/Yr %
change
A3
1,708
2,732
-37.5%
26,571
29,704
-10.5%
A4
3,864
2,896
33.4%
27,535
23,423
17.6%
A5
609
845
-27.9%
7,281
10,657
-31.7%
A6
1,429
1,740
-17.9%
15,138
18,812
-19.5%
A7
583
736
-20.8%
5,171
6,244
-17.2%
A8
354
385
-8.1%
3,305
4,202
-21.3%
allroad
312
260
20.0%
1,718
2,263
-24.1%
Q5
3,772
4,863
-22.4%
38,967
41,429
-5.9%
Q7
2,798
2,106
32.9%
24,683
16,527
49.3%
Q3
1,944
887
119.2%
16,388
10,619
54.3%
R8
61
17
258.8%
591
470
25.7%
TT
287
233
23.2%
2,552
753
238.9%
Total Audi Sales
17,721
17,700
0.1%
169,900
165,103
2.9%
Total CPO Sales
3,689
4,061
-9.2%
38,218
40,828
-6.4%

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