Monday, 14 November 2016

WORLDWIDE SALES - Volkswagen is growing again after the diesel scandal, but its new Golf is BORING.

  • 4.4 increase in October compared with previous year
  • China continues to drive positive developments
  • Brand Board Member for Sales Jürgen Stackmann: “The positive overall trend for the Volkswagen brand has stabilized compared with 2015. The trend is therefore clearly headed in the right direction, but we still continue to work on the challenges the brand must master in some regions.”
The Volkswagen Passenger Cars brand delivered 511,500 vehicles worldwide in October, 4.4 percent more than the previous year. 
A total of 4,886,400 vehicles were handed over to customers from January to October. 
As a result, cumulative deliveries by the Volkswagen brand again exceeded the previous year’s level (+1.0 percent). Jürgen Stackmann, Volkswagen Brand Board Member for Sales, commented: 
“The positive overall trend for the Volkswagen brand has stabilized compared with 2015. 

53,000 units of the previous and new Tiguan models were delivered in October, more than 25 percent up on the previous year. There has been a fantastic response to the new Tiguan. 
And Touran deliveries were up more than 50 percent compared with the previous year, with 12,800 units of the previous and new models handed over to customers in October. 
The trend is therefore clearly headed in the right direction, but we still continue to work on the challenges the brand must master in some regions. 
That includes systematically strengthening the brand in Europe, North America and South America.”
Volkswagen brand deliveries in the overall European market decreased by 7.0 percent in October compared with the previous year to 132,400 vehicles. The majority of these models – 112,500 units – were delivered in Western Europe (-8.5 percent). 43,000 vehicles were handed over to customers in the home market of Germany, a decline of 21.1 percent. This is attributable to a systemic decline mainly as a result of an extension in the contract term for employee leasing. Volkswagen continued its successful path in Central and Eastern Europe, where deliveries rose by 3.0 percent to 19,800 vehicles.
7,000 units were handed over to customers in Russia, an increase of 1.0 percent compared with the previous year.
Deliveries in the North America region in October were down on the previous year at 46,400 vehicles (-9.8 percent). In the USA, deliveries compared with the previous year decreased by 18.5 percent to 24,800 units. This year’s upward trend in Mexico continued in October, with Volkswagen handing over 16,500 vehicles, representing a marked 7.9 percent increase compared with the previous year.
The situation in the South America region remained tense. 22,300 vehicles were handed over to customers there in October, an appreciable 36.0 percent decline compared with the previous year. Brazil remains the key factor for this negative trend. The region’s largest market is currently struggling with very challenging conditions.
In contrast, the Asia-Pacific region again developed well in October. 291,900 vehicles were delivered to customers there, a sizeable increase of 19.4 percent compared with the previous year. The market in China was the main driver of the growth in worldwide deliveries. Volkswagen continued its successful course in that country, delivering 278,100 vehicles there in October, an impressive 19.1 percent increase compared with 2015. 2,411,200 vehicles were handed over to customers in the Middle Kingdom from January to October. That is a new record and represents an increase of 12.3 percent compared with the previous year.
Overview of deliveries by the Volkswagen Passenger Cars brand:
Deliveries to customers by marketsOctober
2016
October
2015
Change
(%)
Jan. -
Oct.
2016
Jan. -
Oct.
2015
Change
(%)
Europe132,400142,300-7.01,420,8001,441,100-1.4
Western Europe112,500123,000-8.51,237,9001,269,900-2.5
Germany43,00054,500-21.1*474,800503,000-5.6
Central and Eastern Europe19,80019,200+3.0182,900171,200+6.8
Russia7,0006,900+1.059,70062,900-5.2
North America46,40051,400-9.8470,300494,700-4.9
USA24,80030,400-18.5256,000294,600-13.1
South America22,30034,800-36.0276,400398,700-30.7
Brazil12,70023,800-46.8177,100291,300-39.2
Asia-Pacific291,900244,600+19.42,556,8002,321,700+10.1
China278,100233,500+19,12.411.2002.147.500+12.3
Worldwide511,500490.000+4.44,886,4004,839,600+1.0
*due to a systemic decline mainly as a result of an extension in the contract term for employee leasing.

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