Thursday, 15 December 2016

EUROPE - Nissan announces sales for November for the Datsun and Nissan Brands.

Nissan announced today European sales for November of 57,963 units (Nissan and Datsun), representing a market share of 3.7 percent. Calendar sales to date total 672,053 units. Market share calendar year to date is 3.8 percent.
The United Kingdom remains at number one, as it has done most months and by some significant margin over #2 place Russia, with France, Germany and Italy finishing off the top five European markets.
The Crossover range takes the top three places again, with Qashqai, Juke and X-Trail beating all the other models, Micra, with a brand new model coming soon, and the compact MPV Note round off the top five.

It has to be noted, that Nissan has had a number of refreshed models over the last 12 months, which in turn have assisted to push sales ahead, 2017 should be a good year for the brand as its popular Micra gets an all new aggresive and sharp look, and does away with the blobby style it has had for some years.
Market share has stayed the same in the month, which shows that the entire market has moved ahead, even with over 3,000 extra sales it remains stagnant, and although some countries have seen sales drop, elsewhere they have countered this, and the trio of brands, Nissan, Datsun and Infiniti are holding their own.

2016
2015
November Sales (units)
57,963
54,766
November Market share
3.7%
3.7%
November highlights:
  • Sales in the UK totaled 12,658 units with a market share of 5.9 percent. Calendar year sales total 154,914 units and market share 5.4 percent.
  • Sales in Russia totaled 7,954 units with a market share of 5.8 percent. Calendar year to date market share is 6.1 percent.
  • Sales in Germany totaled 6,077 units with a market share of 2.0 percent. Calendar year sales to date total 72,659 units and market share of 2.2 percent.
  • Nissan in Italy sold 5,122 units in November, with a market share of 3.1 percent. Calendar year sales to date totaled 59,170 and market share is 3.2 percent.
  • Sales in France totaled 6,201 units with a market share of 3.2 percent. Calendar year sales total 69,065 units and market share is 3.2 percent.
  • Sales in Spain totaled 5,845 with a market share of 5.2 percent. Calendar year sales to date total 59,942 units and market share is 4.9 percent.
  • Datsun sales in Russia totaled 1,846 units in November with 16,154 units sold from January to November 2016.
Top 5 European Markets November 2016
#
Market
Unit Sales
1
UK
12,658
2
Russia
7,954
3
France
6,201
4
Germany
6,077
5
Italy
5,122

Top 5 Models November 2016
#
Model
Unit Sales
1
Qashqai
21,889
2
JUKE
7,672
3
X-Trail
6,312
4
Micra
5,185
5
Note
2,197

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