USA SALES JANUARY - KIA - The Korean Giant drops sales at a vast rate of knots.

• All-New Niro Crossover Begins Arriving in Select Showrooms

Kia Motors America today announced January sales of 35,626 units, led by the Optima and Soul with 7,849 and 7,792 units sold, respectively. The first month of the year also marks the first retail deliveries of the all-new Niro crossover.

For the start of the year, the Forte was the ONLY model that actually grew sales over the same month a year earlier, added to which the All-New Niro and its handful of sales these were nowhere near enough to turn the brand around. 

The new Rio might make inroads once it is launched, but the wait might be just too long if the sales continue to drop off at the rate that they already have.

	MONTH OF JANUARY		YEAR-TO-DATE
Model	2017	2016	2017	2016
Rio	986	1,430	986	1,430
Forte	6,267	5,329	6,267	5,329
Optima	7,849	8,413	7,849	8,413
Cadenza	316	374	316	374
K900	34	68	34	68
Niro	42	N/A	42	N?A
Sportage	4,623	4,803	4,623	4,803
Sorento	6,179	6,695	6,179	6,695
Sedona	1,538	2,002	1,538	2,002
Soul	7,792	9,191	7,792	9,191
Total	35,626	38,305	35,626	38,305