Wednesday, 15 February 2017

WORLDWIDE SALES JANUARY - CADILLAC - China sales mean the bran has seen a massive sales jump.

Cadillac sold 29,764 vehicles in January, a 44.2 percent increase. This is the eighth consecutive month of double-digit percentage increases for Cadillac.
Driven by the new XT5, Cadillac sales in the midsize luxury crossover category – the industry’s strongest segment -- grew 51.7%. 
The XT5 sold 11,880 units in January. Cadillac’s ATS sport sedan and coupe product line rose 63.8%, and the XTS luxury sedan saw sales increase 29.3%.

Cadillac continued its massive growth in China, the world’s largest market, with sales rising 116% in January. In the U.S., Cadillac retail sales increased 1.2%.   However total U.S. sales declined overall (4.1%) driven by a reduction in sales to commercial fleet customers. 
“Cadillac begins 2017 with a continuation of the robust global growth of 2016, a year in which we sold more products worldwide than any point in the past three decades,” said Cadillac President Johan de Nysschen. “We are growing the business significantly and attracting a youthful and affluent demographic, elevating the aspirational character of the brand.  This is particularly the case in China, where our growth is explosive and sustained."
Cadillac sales in key regions appear in the table below.
SALES BY REGION




Jan-17
Jan-16
 % Change
YTD-17
YTD-16
% Change
United States
10,298
10,740
(4.1)
10,298
10,740
(4.1)
China*
18,011
8,337
116
18,011
8,337
116
Canada
657
811
(19)
657
811
(19)
Middle East
293
289
1.4
293
289
1.4
ROW
505
459
10
505
459
10
Total
28,764
20,636
44.2
28,764
20,636
44.2


*China retail sales

**Europe sales do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)

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