According to the Strategic Vision Total Quality IndexTM (TQI) study released today, Land Rover is named the best luxury brand in 2015. These results are part of Strategic Vision's 20thannual Total Quality Index (TQI) study that measures problems and includes over 155 specific aspects of the customer's experience.
This announcement comes on the heels of continued sales success. June was the sixth consecutive month in which Land Rover set a new monthly U.S. sales record. For the full year 2014 the Land Rover brand established an all-time annual high for U.S. sales of 51,465.
"It is gratifying for Land Rover to be recognized as the best luxury brand in 2015 by Strategic Vision," said Joe Eberhardt, President & CEO, Jaguar Land Rover North America, LLC. "This accolade is a testament to the performance and overall quality of our Land Rover vehicles and the brand as a whole."
The Strategic Vision Total Quality Index score is a holistic measure that encompasses positive and negative product experiences including reliability, actual problems, driving excitement and other measures that are collectively energized by the emotional response associated with the aggregate of all those experiences - hence Total Quality.
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