US SALES 2015 - Both MINI and BMW decline significantly in December, but YTD both are up.

• BMW Group U.S. (BMW + MINI) breaks sales record
• BMW brand sets new sales record for the year
• MINI brand sales up 4.3 percent for the year
• BMW Motorcycle sets sales record for the year

Sales of BMW brand vehicles in December totaled 34,625 compared to 41,526 vehicles sold in December 2014. For the year, BMW brand is up 1.8 percent on sales of 346,023 compared to 339,738 from last year, breaking last year’s all time sales record.

“The new sales record in 2015 is the third record year in a row for BMW with the numbers further emphasizing the growth of luxury trucks, which are now one-third of BMW sales in the U.S.” said Ludwig Willisch, President and CEO, BMW of North America.

“I fully expect our Sports Activity Vehicles to be the key driver of growth in the new year with both demand and availability increasing.  

As the maker of the Ultimate Driving Machine, the record sales of our high-performance BMW M brand in the U.S. is especially satisfying and we are looking forward to the new M4 GTS and the all-new M2 coming this year.”

Of note in 2015:

The BMW X5 set a new sales record with 54,997 sold, nearly 17% more than 2014. The BMW i3 EV in its first full year of sales in the U.S. reached 11,024 sold.

The BMW M brand set a new U.S. sales record with 14,504 cars sold, an increase of 68 percent over 2014.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 39,634 vehicles, a decrease of 17.7 percent from the 48,141 vehicles sold in the same month a year ago. At year end, BMW Group (BMW and MINI combined) is up 2.2 percent on sales of 404,537 compared to 395,850 in 2014, a new record for the BMW Group U.S.

MINI Brand Sales

For December, MINI USA reports 5,009 automobiles sold, a decrease of 24.3 percent from the 6,615 sold in the same month a year ago. For the year, MINI USA sales are up 4.3 percent to 58,514 compared to 56,112 in 2014.

Table 1: New Vehicle Sales BMW of North America, LLC , December 2015

	Dec. 2015	Dec.  2014	%	YTD Dec. 2015	YTD Dec.  2014	%
BMW brand	34,625	41,526	-16.6	346,023	339,738	1.8
BMW passenger cars	22,818	31,355	-27.2	244,767	252,278	-3.0
BMW light trucks	11,807	10,171	16.1	101,256	87,460	15.8
MINI brand	5,009	6,615	-24.3	58,514	56,112	4.3
TOTAL Group	9,634	48,141	-17.7	404,537	395,850	2.2