BMW Group continues breaking records, god only knows why !

• September sales up 5.3% with 199,799 vehicles delivered to customers
• First three quarters see sales rise 6.5% to 1,529,880 vehicles
• Over 10,000 BMW i3s sold in the year-to-date

Overall sales of BMW, MINI and Rolls-Royce vehicles have continued to grow, making it the BMW Group’s best ever September. A total of 199,799 vehicles were delivered to customers, an increase of 5.3% on the same month last year (189,664). The first three quarters of 2014 were also the most successful in the company’s history. A total of 1,529,880 vehicles have been sold in the year-to-date, up 6.5% compared to the same period last year (prev. yr. 1,436,166).

“As in the first three quarters overall, we’ve had a record September with growth in Europe, Asia and the Americas. This increase in sales comes despite external factors continuing to influence a few individual markets,” said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW. “BMW i can celebrate several milestones this month: more than 10,000 BMW i3s have been delivered to customers this year and 341 BMW i8 customers have received delivery of their cars since sales began in the summer. The other new models we have launched in the last 12 months are also selling well and we are confident that the BMW 2 Series Active Tourer, which went on sale in September, will further boost sales. It’s the most dynamic vehicle in its segment and will bring new customers to the BMW brand.”

September saw worldwide sales of BMW brand vehicles grow by 6.1% to total 167,584 vehicles (prev. yr. 158,017). Global sales of the brand in the first three quarters of 2014 rose 9.1% on the same period last year with 1,319,492 vehicles delivered to customers (prev. yr. 1,209,584).

Steady sales growth has been seen across many segments in the first nine months of the year. Sales of the BMW 2 Series Convertible and Coupé total 19,941. The BMW 3 Series saw sales increase 3.7% in the year-to-date (349,930 / prev. yr. 337,544). A total of 81,876 BMW 4 Series vehicles have been delivered to customers this year and the BMW 5 Series has achieved a sales increase of 2.8% in the first three quarters of the year (278,479 / prev. yr. 270,904). The new BMW X5 also continues to enjoy a significant increase in customer interest with sales up 34.2% so far this year (104,997 / prev. yr. 78,247).

BMW i sales total 10,540 for the year to date with 10,199 BMW i3s and 341 BMW i8s having been delivered to customers.

September saw MINI brand sales increase compared to the same month last year with a total of 31,871 vehicles delivered to customers (prev. yr. 31,314 / +1.8%). “MINI has achieved its best-ever September which means we remain on course to equal last year’s annual sales,” said Peter Schwarzenbauer,  Member of the Board of Management of BMW AG, responsible for MINI, BMW Motorrad, Rolls-Royce Motor Cars and Aftersales. Deliveries of the new generation MINI that was launched in spring this year jumped 18.2% in September (15,337 / prev. yr. 12,977). The year-to-date sales figures for the MINI brand overall are down 7.5% due to the model change (207,529 / prev. yr. 224,282).

Rolls-Royce Motor Cars remains on target for another record year in 2014. The keys to 2,859 Rolls-Royce Phantom, Ghost and Wraith models were handed to customers in the nine-month period from January to September (prev. yr. 2,300 / +24.3%). Rolls-Royce continues to see strong customer demand across all models, including significant orders for the luxury manufacturer’s latest model, Ghost Series II, with first customer cars due to be delivered in Q4 2014.

The upward trend also continues at BMW Motorrad, where a total of 9,991 motorcycles and maxi-scooters (prev. yr. 9,264 / +7.8%) were delivered to customers in September. Sales for the year-to-date are up 7.6%, totaling 100,217 (prev. yr. 93,154). This is the first ever year BMW Motorrad has sold more than 100,000 motorcycles and maxi-scooters in the first three quarters of the year.

The BMW Group achieved an increase in sales in all major sales regions in September; this ongoing positive trend is reflected in the figures for the first three quarters of the year.

Sales of BMW and MINI brand vehicles in Asia totaled 56,429 in September, an increase of 4.5% on the same month last year (prev. yr. 54,014). Year-to-date sales in the region are up 14.2% compared to the same period in 2013, with a total of 481,266 BMWs and MINIs delivered to customers (prev. yr. 421,456). The first three quarters of the year saw sales in Mainland China increase 17.9% (335,863 / prev. yr. 284,964) whilst sales in South Korea also posted double-digit growth, up 13.8% in the same period (33,476 / prev. yr. 29,409).

Increased sales have also been achieved in the Americas, where a total of 37,882 BMW and MINI brand vehicles were delivered to customers in September (prev. yr. 36,889 / +2.7%). This steady increase in sales in the region is reflected in the year-to-date figures, which are up 3.7% on the same period last year (337,077 / prev. yr. 325,078). The USA has been the region’s main growth driver in the first three quarters with sales totaling 275,779 (prev. yr. 262,200 / +5.2%). Sales in Mexico are also growing steadily, up 5.8% in the year-to-date (10,613 / prev. yr. 10,028).

Deliveries of BMW and MINI vehicles in Europe also reached a new high for September with a total of 99,585 units sold (prev. yr. 93,062 / +7.0%). Sales in the region for the first three quarters of 2014 increased by a total of 3.4% (662,836 / prev. yr. 641,183). Almost all markets have seen sales grow in the year-to-date. Customer deliveries in Scandinavia have climbed 11.6% with a total of 30,630 BMWs and MINIs sold so far this year (prev. yr. 27,455). The markets in southern Europe also continue to recover with sales in several countries seeing growth. Deliveries in Spain, for example, are up 11.9% compared with the same period last year (28,393 / prev. yr. 25,374).

The Middle East region continues to be an important growth driver for the BMW Group this year, with the total number of BMWs and MINIs delivered to customers climbing 21.0% to 22,786 in the year-to-date (prev. yr. 18,835). Sales in the region in September were up 20.6%, totaling 2,340 (prev. yr. 1,941).

BMW Group sales in/up to September 2014 at a glance

	In Sept. 2014	Comp. to previous year	Up to/incl. Sept. 2014	Comp. to previous year
BMW Group Automobiles	199,799	+5.3%	1,529,880	+6.5%
BMW	167,584	+6.1%	1,319,492	+9.1%
MINI	31,871	+1.8%	207,529	-7.5%
Rolls-Royce Motor Cars	344	+3.3%	2,859	+24.3%
BMW Motorrad	9,991	+7.8%	100,217	+7.6%

Ferrari celebrate 60 years of sales in North America with special F60 edition.

To celebrate Ferrari’s 60th year in North America, Maranello has returned to its 1950s and 60s tradition of producing strictly limited edition, built-to-order cars. The result is the F60America, of which just 10 will be produced. The new car combines our American clients’ two great passions – the V12 engine and open-top driving – and is being unveiled tomorrow evening at an anniversary celebration gala dinner at Beverly Hills City Hall.  

The decision to produce such a strictly limited edition pays homage to another great tradition. Just 10 F60Americas will be built as was the case, for example, with the 1967 275 GTS4 NART Spider, the open version of the 275 GTB4 that the importer, Luigi Chinetti, specifically requested from Enzo Ferrari for his US clients.

The F60America is powered by Ferrari’s award-winning mid-front-mounted V12 which enables the car to sprint from 0 to 100 km/h in just 3.1 seconds.

Powerfully muscular, the car is clothed in beautifully sculpted and exceptionally balanced volumes, honed, as ever, strictly to aerodynamic requirements in line with the marque’s DNA.

The F60America’s personality is instantly clear from its flanks which are characterised by an innovative diapason design theme.  The front of the car is dominated by the classic Ferrari single front grille with chrome finish and integrated air intakes for the brakes. 

Two leather-trimmed roll-hoops are backed by carbon-fibre-trimmed flying buttresses which stretch from behind the cockpit to the rear, imbuing the elegant harmonious forms of the tail with a sense of movement.

The F60America can be closed with a light fabric top usable at speeds of up to 120 km/h.

The cabin’s asymmetrical design highlights the driver’s area with sporty red trim, while the passenger side is black, inspired by the historic Ferrari competition cars. The cabin trim is exclusive with the dash, tunnel and door panels on the driver’s side all swathed in composite materials. The racing seats also feature a stylised American flag motif on the centre of each seat and backrest.

The F60America’s bodywork adopts the classic North American Racing Team livery, and the special Ferrari 60th anniversary Prancing Horse badge on the wheelarches also appears on the tunnel in the cabin. 

The wonderfully elegant and unique F60America has entranced US collectors and all 10 examples are already spoken for. 

Photos of the F60America can be downloaded from the Media web site:  www.media.ferrari.com

Volkswagen Group celebrates further sales increases for the first three quarters.

• 5.3 percent* increase from January to September
• 881,300 vehicles delivered in September / +3.0 percent*
• Group Board Member for Sales Christian Klingler: “Deliveries continue to develop well despite challenging markets. Chance to reach ten million deliveries mark for first time.”

The Volkswagen Group delivered 7.40 (January-September 2013: 7.03; +5.3 percent)* million vehicles from January to September. In the month of September the company handed over 881,300 (September 2013: 856,000; +3.0 percent)* models to customers. “The Volkswagen Group grew deliveries further to well over seven million units in the first three quarters of the year. That is a very pleasing development, particularly given the differences in the way world markets have been performing,” Group Board Member for Sales Christian Klingler said in Wolfsburg on Friday, and added: “Even though markets remain challenging, we nevertheless have the chance to reach the ten million deliveries mark this year – four years earlier than originally planned.”

Group brands delivered a total of 2.90 (2.73; +6.4 percent) million vehicles to customers on the overall European market from January to September, of which 1.51 (1.40; +7.8 percent) million were handed over in Western Europe (excluding Germany). 909,200 (855,600; +6.3 percent) customers took possession of a new vehicle on the home market of Germany. Europe’s largest automaker delivered 481.100 (470.200; +2.3 percent) vehicles in Central and Eastern Europe. 196,700 (226,100; -13.0 percent) models were handed over to customers in Russia during the same period.

The Group delivered 653,600 (664,500; -1.6 percent) vehicles in the North America region in the first three quarters, of which 439,600 (463,200; -5.1 percent) were handed over to customers in the USA. The Volkswagen Group delivered 538,400 (680,500; -20.9 percent) vehicles to customers in the South America region during the same period, of which 420,800 (502,700; -16.3 percent) were handed over to customers in Brazil.

The Group continued to record very encouraging figures in the Asia-Pacific region, where 2.99 (2.63; +13.8 percent) million vehicles were handed over to customers in the period to September, of which 2.72 (2.36; +15.2 percent) million units were delivered in China, the Group’s largest single market.

Outline of developments at Group brands

The Volkswagen Passenger Cars brand delivered 4.56 (4.43; +3.0 percent) million vehicles to customers worldwide from January to September. The brand developed particularly well in the Asia-Pacific region, handing over 2.22 (1.95; +13.8 percent) million vehicles there. Volkswagen Passenger Cars delivered 1.26 (1.23; +2.8 percent) million vehicles to customers on the overall European market, with deliveries increasing by 5.2 percent to 648,300 (616,400) units in Western Europe (excluding Germany).

Audi delivered 1.30 (1.18; +10.0 percent) million vehicles worldwide in the period to September. The premium brand from Ingolstadt developed well in the Asia-Pacific region, handing over 491,500 (422,600; +16.3 percent) models to customers there. Audi delivered 158,400 (138,400) vehicles in the North America region during the same period, an increase of 14.5 percent.

The sports car manufacturer Porsche delivered a total of 135,600 (119,700; +13.3 percent) vehicles in the first three quarters. Demand for models from the Stuttgart-based carmaker was particularly high in the Asia-Pacific region, where 43,600 (36,400; +19.8 percent) vehicles were delivered, and in Western Europe (excluding Germany), where 20,000 (16,600; +20.7 percent) models were handed over to customers.

ŠKODA delivered a total of 774,100 (684,900; +13.0 percent) vehicles worldwide from January to September. The Czech automaker was particularly successful on European markets, delivering 203,500 (171,700; +18.5 percent) units in Western Europe (excluding Germany) and 203,100 (181,100; +12.2 percent) vehicles in Central and Eastern Europe. The brand grew deliveries by 12.9 percent to 113,200 (100,300) units in Germany.

SEAT delivered 294,000 (266,100; +10.5 percent) vehicles worldwide in the period to September. The Spanish brand performed particularly well in Central and Eastern Europe, where deliveries increased by 55.0 percent to 18,500 (11,900) units, and in Western Europe (excluding Germany), where the company handed over 166,100 (149,000; +11.5 percent) vehicles to customers. In Germany SEAT delivered 63,700 (57,300; +11.0 percent) units.

Volkswagen Commercial Vehicles delivered 325,100 (338,400; -3.9 percent) vehicles to customers from January to September, of which 127,300 (119,600; +6.5 percent) were handed over in Western Europe (excluding Germany). Deliveries in Germany during the same period ran at 85,800 (80,700; +6.4 percent) units.

*) excluding MAN and Scania

Booming small SUV market set to increase with the addition of new models.

Europe's booming small SUV segment is giving a much-needed boost to beleaguered mass-market brands such as Renault, Peugeot and Opel.

The success of models such as the Renault Captur, Peugeot 2008 and Opel/Vauxhall Mokka also is attracting more automakers to the sector as western European sales of small SUVs are forecast to more than double to nearly 1 million by 2020, according researchers at IHS Automotive.

"These cars have hit the zeitgeist of the European market," IHS analyst Tim Urquhart told Automotive News Europe.

Renault sold 87,396 Capturs in the first half of this year, according to figures from JATO Dynamics. That exceeds the 2014 full-year European sales IHS predicted for the Captur last February. It also tops Renault's wildest expectations for the small SUV. "We are surprised. It was much more than we were expecting at the beginning," a company spokesman told Automotive News Europe.

The small SUV, which starts at 16,100 euros in France, is now Renault's No. 2-selling model in Europe after the Clio subcompact. It also accounted for the vast majority of Renault's 14 percent sales growth in Europe during the first half.

To keep up with Captur demand, Renault had to increase output at its factory in Valladolid, Spain, the spokesman said, without giving specific figures. Earlier this year Deutsche Bank reported that installed capacity at the plant for the car had been boosted to 250,000 from 150,000.

Rival Peugeot had to make a similar adjustment after its 2008 small SUV proved more popular than expected. In April, Peugeot announced it would increase capacity by 25 percent to 860 vehicles a day at its Mulhouse, France, factory to fulfill 120,000 orders for the car. The 2008 was second to the Captur during the first half with 73,452 sales (see chart) and is now the brand’s third-biggest seller after the 208 subcompact and the 308 compact. In the first half the 2008 played the biggest role of any Peugeot model in the carmaker’s 7 percent sales gain in Europe, according to JATO figures. The Mokka also made a huge contribution toward Opel’s 8 percent first-half sales rise in the first half.

Better margins

The popularity of the cars has allowed the French brands to play to their small-car strengths and rebuild market shares after sales of their compact and midsize models were undercut by increased competition from premium automakers. “Renault and Peugeot have always been known for manufacturing stylish characterful small cars and these models fit in very well with their self-image,” Urquhart said.

The cars’ combination of budget subcompact underpinnings and relatively high equipment and trim mix also has helped improve profit margins, the analyst said. The Renault spokesman said a little more than 60 percent of buyers in France are choosing the Captur’s second most expensive trim line, which increases the small SUV’s starting price to 19,700 euros. Many customers also are paying extra for personalized options such as two-tone paint and 17-inch alloy wheels, he added, without giving figures. The lure of strong sales and better margins means that the small SUV segment will get a big increase in competitors as Fiat, Honda, Jeep and Hyundai prepare to join the sector.

Fiat unveiled the 500X at the Paris auto show last week ahead of its 2015 launch. European sales of the 500X are forecast to be around 60,000 in 2016, which would be its first full year of sales, according to IHS. The firm predicts the 500X’s sister model, the Jeep Renegade, will account for about 25,000 sales in 2015.

Meanwhile, sales of Honda’s HR-V are forecast to peak at 30,000. Hyundai’s offering for the segment, which is likely to be called the ix25, will top 50,000 units after its launch next year, according to IHS. The firm also expects models from Volkswagen and Mazda to enter the segment before the end of the decade.

Peugeot increased production capacity for the 2008 by 25% to 860 units a day to keep up with strong demand for Europe’s No. 2-selling small SUV.

Younger buyers

A Honda spokesperson said its small SUV “should appeal to a slightly younger demographic than our flagship CR-V.” IHS’ Urquhart said that would tally with the segment, where younger buyers are seduced more by sharp exterior designs and high-tech interior features than the badge. “Styling is the No. 1 decision-making factor,” he said. He added that Ford’s decision to enter the European segment with the India-built EcoSport, which was specifically designed to cope with Brazil’s rough roads, might hurt the automaker. “If you want to sell in Europe, you need to design here. A world car is not necessarily what you need” to attract the masses in the region, he said.

Early demand, however, has been strong for the tech-oriented EcoSport, which already ranked No. 10 in the segment during the first half despite only being available in Europe for a couple of months. Ford of Europe sales head Roelant de Waard told Automotive News Europe that the company foresees strong sales for the EcoSport if demand for small SUVs starts to extend beyond France. “If that market spreads over Europe then we will have a big opportunity,” he said.

A look at 2013 European sales shows that about half of all sales of the Captur (39,628) and 2008 (28,004) came from France, according to IHS. Nationalism also plays a big role among small SUV buyers elsewhere in Europe. Customers in Germany bought 19,599 of the 70,986 Mokkas sold last year in Europe. By comparison, Renault sold just 7,514 Capturs in Germany and 6,589 in the UK.

UK buyers prefer the Nissan Juke, which is made in Sunderland, northeast England. Customer there purchased 37,488 of the 106,434 Jukes sold last year in Europe. Based on those trends IHS predicts Italy will account for the bulk of Fiat 500X sales. The firm estimates that Italy will account for 22,000 of the 57,000 western European sales of the 500X in 2016.

‘Innovative product’

While premium brands are successfully expanding into the compact segment, fewer have dropped down into the subcompact segment. One exception is Audi, which offers the A1 hatchback and plans to add the Q1 subcompact SUV in 2016.

Despite the added competition, IHS predicts that the new models will expand the segment without squeezing existing players. And while the volume brands’ subcompact and compact hatchbacks will lose sales to their small SUV siblings, analysts consider the models to be a step in the right direction for mass-market players. “They appeal to buyers who are more careful about spending money coming out of a crisis but still want road presence and the high-up position of the SUV,” Urquhart said. “It shows more mainstream makers are able to come up with innovative product that gets people into showrooms.”

REPORT HERE

Toyota takes top automotive spot (#8) in Best Global Brands report.

Toyota Climbs to No. 8 on Interbrand’s 2014 'Best Global Brands' with 20 Percent Brand ValueGrowth

Playful campaigns, commitment to women leaders and its zero-emission “Car of the Future” Fuel Cell Vehicle are just a few of the reasons Interbrand ranked Toyota the 8^th most valuable global brand in its annual report.  Up from No. 10 in 2013, Toyota’s brand value increased by 20 percent to $42.4 billion, the highest Toyota has achieved. Toyota again ranked as the most valuable automotive brand.

“We are honored to once again be included on Interbrand’s Best Global Brands, a distinction we owe to our dedicated associates, incredible dealers and loyal guests,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “At Toyota, we’re not just thinking about where the automobile industry is headed – we’re committed to leading the way to the future of mobility. This recognition from Interbrand is a testament to Toyota’s “Let’s Go Places” experience, and our strong commitment to our retail guests.”

"Since 2004, Toyota has consistently led as the most valuable automotive brand on Best Global Brands," said Jez Frampton, Global CEO of Interbrand. "I congratulate Toyota on their strong performance on the ranking this year, and for earning a top position among the world's most valuable brands."

Interbrand publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. Three key aspects contribute to a brand’s value: 1) the financial performance of the branded products or services; 2) the role of brand in the purchase decision process; and 3) the strength the brand has to command a premium price, or secure earnings for the company.

Toyota’s increase in brand value reflects its recent global initiatives, including the Toyota Mobility Foundation, which addresses mobility challenges worldwide, and collaborations on innovative technologies that enhance sustainable transportation, such as fuel cell engineering and electric drivetrains. Toyota ranks No. 2 among the top 50 ‘Best Global Green Brands’ by Interbrand.

Just this week, Toyota introduced the bold new 2015 Camry with a marketing campaign for America’s top-selling car that challenges people from coast to coast to live inspired lives while taking them to places they’ve never been before. The campaign—entitled ‘One Bold Choice Leads to Another’—is the first major initiative under Total Toyota (T-Squared), a total market model that creates a more cohesive marketing approach to Toyota’s paid, earned and owned media by unifying the efforts of previously separate agencies.

Beyond developing vehicles with the latest safety features, Toyota also educates and empowers all people on the road to ‘go safely,’ with specialized initiatives for children (Buckle Up For Life), teens (TeenDrive365) and adults (AARP Driver Safety). TeenDrive365, Toyota’s comprehensive teen safe driving initiative, continues to help families navigate their teen’s first years behind the wheel and encourages parents to be the drivers they want their teens to be.

The Toyota Production System Support Center (TSSC) also shares its award-winning Toyota Production System to help organizations strengthen the quality and efficiency of their production systems. In addition to helping nonprofits and community organizations, Toyota also collaborated with Herman Miller to improve its manufacturing processes, dramatically cutting lead times and growing Herman Miller’s sales and profitability.

Interbrand’s recognition is especially significant as Toyota will unite as one company at its new, state-of-the-art North American headquarters in Plano, Texas. Toyota will move from a group of dedicated affiliates to becoming one, united company under the One Toyota vision.

01- APPLE

08- TOYOTA

10- MERCEDES-BENZ

11- BMW

20- HONDA

31- VOLKSWAGEN

39- FORD

40- HYUNDAI

45- AUDI

56- NISSAN

60- PORSCHE

61- CATERPILLAR

74- KIA

79- JOHN DEERE

82- CHEVROLET

87- HARLEY DAVIDSON

91- LAND ROVER - New

USA - Subaru announces pricing and specs for 2015 Impreza.

• Well- equipped Impreza pricing begins at $18,195
• Revised front styling with new headlights, grille and bumper
• Rear Vision Camera standard across line
• EyeSight® Driver Assist Technology now available
• New Infotainment systems and features
• Best fuel economy of any gasoline all-wheel drive passenger car; now up to 28 mpg city/37 mpg highway/31 mpg combined

Subaru of America, Inc., today announced pricing on the remodeled Impreza® line of compact 4-door and 5-door models for 2015.

The 2015 Impreza debuts revised front styling with a new front bumper, grille and headlights. New exterior mirrors enhance aerodynamics, as does a low-profile trunk spoiler on 4-door models. The sedans also feature LEDs for the center high mounted stop lamp. Impreza sedan pricing begins at $18,195. Impreza 5-door model pricing starts at $18,695.

As the best-selling Impreza ever, the current generation has been part of Subaru’s sales success where the company has posted record-breaking sales every year for the past six years. All Impreza models are powered by a 148-hp 2.0-liter Subaru BOXER engine and feature standard Symmetrical All-Wheel Drive. For 2015, the Lineartronic CVT is now standard for the Premium and Limited trims and features revised shift logic for a more natural feel, while a 5-speed manual continues as standard in the base 2.0i and the Sport Premium trims.

The 2015 Impreza arrives in Subaru dealerships in November 2014. Offering one of the best values in the compact class, the Impreza offers a lengthy list of standard amenities including tilt/telescoping steering wheel, cruise control, power windows, 60/40-split fold-down rear seat backs, outside temperature gauge, a multi-function display with fuel economy information, steering wheel audio and Bluetooth® control switches, remote keyless entry and security system with engine immobilizer. Rear Vision Camera is now standard across the line. Impreza’s updated design includes numerous upgrades for a quieter ride and a quick-ratio electric power assisted steering that enhances handling agility.

With a starting price of $20,995, the Impreza 2.0i Premium features standard 16-inch alloy wheels and a rear suspension stabilizer bar. For 2015, the 2.0i Premium gains the Lineartronic CVT as standard. The All-Weather Package, which includes 2-stage heated front seats, heated exterior mirrors and a windshield wiper de-icer, is also standard. The 2.0i Premium 4-door offers an optional Alloy Wheel Package that includes 17-inch wheels, power moonroof, fog lights and a leather-wrapped steering wheel.

For an even sportier driving experience and appearance, the Impreza 2.0i Sport Premium is a 5-door model with more aggressive stance from body-color rocker panel spoilers and standard 17-inch alloy wheels. The trim also brings fog lights, turn-signal mirrors, roof rails, unique seat fabric and a leather-wrapped steering wheel and shift knob. A power moonroof is available as a standalone option. The 2.0i Sport Premium is competitively priced from $20,995 with 5-speed manual transmission and $21,995 with the CVT.

At the top of the Impreza line, the Limited and Sport Limited (5-door only) trims deliver the highest level of comfort and convenience. Leather seating is standard, along with new infotainment systems, turn signal exterior mirrors, a color LCD in the gauge cluster, Welcome Lighting and leather-wrapped steering wheel. Additional exterior chrome trim also distinguishes the Limited. Impreza 2.0i Limited sedans are priced from $22,295 while the 5-door Sport Limited is $23,295, a $100 increase over the previous model.

The 2015 Impreza now offers the latest version of the EyeSight® driver-assist system, the highest-rated front crash prevention system by the Insurance Institute for Highway Safety (IIHS). Available for Impreza Limited trim lines, EyeSight® uses Subaru-developed stereo camera technology and integrates Adaptive Cruise Control, Pre-Collision Braking and Vehicle Lane Departure Warning. Packaged with Navigation, Moonroof, Keyless Access & Start, EyeSight is one of the most affordable driver assist technologies with a package price of $2,795. Models equipped with EyeSight® also come with new Steering-Responsive Fog Lights.

Subaru significantly upgraded the infotainment capability in the 2015 Impreza. A new 6.2-inch multi-function touch screen provides AM/FM stereo and HD Radio®; Radio Data Broadcast System; single-disc in-dash CD player; single-touch gesture control; Subaru STARLINK smartphone integration with Aha™ Infotainment, Pandora® Radio and iHeart® Radio; a rear vision camera; Bluetooth® hands-free phone connectivity and audio streaming; iPod® control capability, USB port and aux. input jack and four speakers. The Impreza 2.0i Premium features the same system with six speakers.

The upgraded infotainment system for Limited trims adds a 6-speaker audio system; 7-inch touch screen display with multi-touch control that offers swipe and scrolling gesture control; voice-activated controls; SiriusXM® satellite radio (subscription required); a vehicle information display; SMS text messaging, iTunes® tagging capability and dual USB ports.

The available navigation system for 4-door Limited and Sport Limited trims offers an interactive voice command system accepts natural language and phrases. SiriusXM NavTraffic® and NavWeather® services are available with additional subscription.

2015 SUBARU IMPREZA
Model/Trim		Transmission	Available Option Package	MSRP	MSRP + destination and delivery
Impreza 4-door models
2.0i		5MT	01	$18,195	$18,990
2.0i		CVT	01	$19,195	$19,990
2.0i Premium		CVT	11,12	$20,995	$21,790
2.0i Limited		CVT	21,22,23	$22,295	$23,090
Impreza 5-door models
2.0i		5MT	01	$18,695	$19,490
2.0i		CVT	01	$19,695	$20,490
2.0i Premium		CVT	11	$21,495	$22,290
2.0i Limited		CVT	21	$22,795	$23,590
2.0i Sport Premium		5MT	11	$20,995	$21,790
2.0i Sport Premium		CVT	11,14	$21,995	$22,790
2.0i Sport Limited		CVT	21,22,23	$23,295	$24,090
	2015 SUBARU IMPREZA OPTION PACKAGES OP 01    Standard Model 2.0i Base N/A OP 11    Standard Model 2.0i Premium or Sport Premium N/A OP 12     Alloy Wheel Package + Moonroof $1,500 OP 14     Moonroof $1,000 OP 21    Standard Model 2.0i Limited or Sport Limited N/A OP 22     Moonroof + Keyless Access & Start $1,500 OP 23    Moonroof + Navigation System + EyeSight      +Keyless Access & Start $2,795 Destination & Delivery is $795 and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $945 for dealers in Alaska. All Impreza models are Partial Zero Emissions Vehicles (PZEV).