Maserati and Cipollini team up to make a One-of-a-kind road bike to be auctioned for charity.

MASERATI CIPOLLINI BOND SILENT AUCTION WILL RAISE MONEY FOR ACTION MEDICAL RESEARCH

To celebrate its partnership with the inaugural Rouleur Classic event, Maserati has teamed up with Italian bike brand, Cipollini to create a one-of-a-kind Maserati Cipollini BOND road bike.

The stunning bike, which will be signed at the show by Mario Cipollini, will be the centrepiece of the Maserati Lounge, where visitors will be invited to join a silent auction to win the bike and raise money for Action Medical Research. 

Action Medical Research has been funding medical innovations since they began back in 1952. 

Breakthroughs such as the first polio vaccines in the UK, ultrasound in pregnancy and the rubella vaccine have helped to save thousands of children’s lives and change many more.

Guests will be able to enter the silent auction at the Maserati Lounge throughout the Rouleur Classic as well as via www.championsofcyclesport.com. 

The auction will then continue on stage at the Champions of CycleSport Dinner on Thursday, 26 November, when the overall highest bidder will be announced at the end of the evening.

The Cipollini BOND frame is painted in Maserati blue and white and features Rouleur Classic and Maserati branding, including the Maserati trident in red on either side of the seat tube.

The partnership pairs two iconic Italian brands with speed and style at their heart.

Peter Denton, Region Manager for Maserati Northern Europe comments, ‘When we started our Maserati Cycling initiative it was with the aim of enhancing the experience of the cycling community through our brand’s involvement in a series of unique and exciting cycling events.

‘The vision behind the Rouleur Classic is absolutely complementary to what we are looking to achieve, and the show promises to become a must-attend destination for the discerning road cyclist.

‘We hope our partnership with Cipollini will add another interesting element to the event. To be able to produce a truly one-of-a-kind Maserati Cipollini road bike which will allow us to raise money for a great charity like Action Medical Research is fantastic. The bike is a beautiful piece of design and represents perfectly the style, tradition and quality that Maserati stands for.” 

Mario Cipollini, owner of Cipollini bikes shares this excitement, ‘To pair two such like-minded Italian brands was an opportunity not to miss, and the Rouleur Classic is the perfect place to show the bike and hopefully raise a lot of money for charity. The lucky winner will be the owner of a truly unique bike.’

The technical specification of the bike, with a RRP of £4500, comprises an Ultegra mechanical groupset, Selle San Marco Aspide racing saddle and a Fast Forward F2A alloy clincher wheelset.

Frameset: Groupset:	Cipollini Bond – Medium (54cm) Ultegra 6800 Mechanical 11 Speed Rear mech – short cage 11SPD Cassette – 11-23 11SPD Cranks – 172.5 Chainrings: Standard 53/39
Handlebars: Stem: Saddle: Handlebar tape: Wheelset: Tyres:	Ritchey WCS Logic II Alloy Handlebar (42cm) Ritchey WCS 4-Axis 44 Alloy Stem (100mm) Selle San Marco Aspide Racing Saddle - Black Selle San Marco Presa Corsa Racing Handlebar Tape - Black Fast Forward F2A Alloy Clincher DT240 Wheelset Challenge Forte Race Clincher Road Tyre (120TPI) 25c

The Rouleur Classic Cycling Emporium - a three day exhibition celebrating the very best in road cycling – runs until Saturday 20^th November. For further information please visit: www.rouleurclassic.cc

For your chance to own this one-off piece of classic Italian design and to raise money for Action Medical Research, place a bid in the silent auction before 16.00 Thursday 26^th November at:

www.championsofcyclesport.com

Mazda uses it's KODO design language for a new Sofa and bike, well, it is different I suppose.

- Mazda Design: The Car as Art in Milan showcases concepts of RIN and EN -

Mazda Motor Corporation has taken the wraps off Mazda-designed artworks, including “Bike by KODO concept” and “Sofa by KODO concept” on the eve of opening the event “Mazda Design: The Car as Art,” in the Italian city of Milan from April 14, 2015.

For many years Mazda has maintained a consistent focus on the representation of dynamic motion in its vehicle designs. Under the KODO—Soul of Motion design theme, Mazda’s new-generation vehicles express a powerful motion full of life, such as that displayed by animals in the wild.

With Mazda Design: The Car as Art, Mazda is aiming to further the evolution of the expression of motion by attempting the expression of two key sensibilities rooted in Japanese aesthetics; RIN, a sense of self-restrained dignity, and EN, an alluring sensuality that speaks directly to the senses.

“Bike by KODO concept” is a track racer that seeks to express the innate beauty of the bicycle. Its minimalist structure is composed of the least possible number of parts. 

The frame was painstakingly formed by hammering a single sheet of steel and the black leather saddle is hand-stitched, featuring the same red thread and stitch design as the all-new Mazda MX-5. 

The bicycle’s mixture of dynamism and allure is evocative of the Mazda MX-5’s styling.

“Sofa by KODO concept,” a collaborative effort between Mazda’s designers and Italian furniture makers, exhibits an exquisite blend of Mazda Design’s refined sensibilities and fine Italian craftsmanship backed by a long tradition of furniture-making. 

The form of the sofa is as honed as that of the all-new Mazda CX-3 and evokes the strong stance common to all Mazda’s new-generation vehicles.

Also on display at the event are a number of works by traditional Japanese craftsmen inspired by Mazda’s KODO—Soul of Motion design philosophy. KODOKI is a tsuiki copperware wine cooler hammered from a single sheet of copper in Japan’s famous Gyokusendo metal-working studio. 

SHIRAITO is a traditional lacquered box created by Kinjo-Ikkokusai which expresses the richness of natural phenomena using multiple layers of lacquer and finely-broken eggshell.

“Over the past few years, design has become an essential part of who we are, adding an artistic value to the entire Mazda brand experience,” said Masahiro Moro, Mazda’s Managing Executive Officer, in charge of Global Marketing, Customer Service and Sales Innovation. 

“As such, it only makes sense that we introduce our design messages here in Milan, a city of the apex of the design world, in order to elevate our brand image. Moving forward, we will create more opportunities to familiarize customers with Mazda and Mazda design in order to raise the value of our brand and strengthen our bond with customers.”